Women find sexually explicit ads unappealing- unless the price is right
December 12, 2013 1:55 AM Subscribe
From a study in the APS journal Psychological Science: "Sexual imagery is often used in magazine and TV ads, presumably to help entice buyers to purchase a new product. But new research suggests that women tend to find ads with sexual imagery off-putting, unless the advertised item is priced high enough.
The findings, published in Psychological Science, a journal of the Association for Psychological Science, reveal that women’s otherwise negative attitudes about sexual imagery can be softened when the images are paired with a product that connotes high worth."
via reddit.com/r/science
This post was deleted for the following reason: This is just a press release without many details at all on the study; maybe see if there is more in-depth info out there and try again? -- taz
« Older Why the Web Won't Be Nirvana | Basically the Clicking Bad Christmas Special Newer »
This thread has been archived and is closed to new comments
posted by bookman117 at 1:57 AM on December 12, 2013