Faux meat that bleeds

June 21, 2016 3:30 PM

Silicon Valley's Bloody Plant Burger Smells, Tastes And Sizzles Like Meat Before starting the company, Brown had a hunch that a certain ingredient made meat taste different than other foods. "I had a very strong suspicion early on that heme would be the magic ingredient for flavor," said Brown. Heme is an iron-containing molecule in blood that carries oxygen. It's heme that makes your blood red and makes meat look pink and taste slightly metallic.

Previously.

posted by Michele in California (2 comments total)

I have eaten a couple of Pat Brown's amazing (impossible) burgers, and there's no hype here. They taste incredibly like great ground beef.
posted by asavage at 3:34 PM on June 21, 2016 [1 favorite]

Also previously (still-open thread)
posted by briank at 3:38 PM on June 21, 2016 [1 favorite]