If it isn't real, spit out your meal.
February 3, 2007 6:35 AM Subscribe
If it isn't real, spit out your meal. Reports of people's mouths refusing to open have been flooding in from around the globe.
This post was deleted for the following reason: this is a weird viral not-super-interesting ad campaign.
Praise the Lord and pass the corndogs.
posted by loquacious at 6:50 AM on February 3, 2007
posted by loquacious at 6:50 AM on February 3, 2007
PRODUCED BY FREE RANGE STUDIOS FOR ANNIE'S HOMEGROWN
Am I just missing the "not Pepsi Blue" aspect of this post?
posted by rkent at 7:10 AM on February 3, 2007
Am I just missing the "not Pepsi Blue" aspect of this post?
posted by rkent at 7:10 AM on February 3, 2007
In other news, reports of over-produced "edgy" ad campaigns masquerading as spontaneous grassroots kookiness in order to hawk still-processed hippy junk food are in no way totally insulting anyone's intelligence.
posted by MaxVonCretin at 7:13 AM on February 3, 2007 [1 favorite]
posted by MaxVonCretin at 7:13 AM on February 3, 2007 [1 favorite]
Processed "organic" food is still processed food. The biggest players in the "organic" food market are the same old agribusiness players: Cargill, ADM, etc.
Real food is food from real farmers. If you don't know the farmer's name, it doesn't count, "organic" or not. Ted & Jan, Nancy, Norm, I'm in your debt.
posted by rikschell at 7:17 AM on February 3, 2007
Real food is food from real farmers. If you don't know the farmer's name, it doesn't count, "organic" or not. Ted & Jan, Nancy, Norm, I'm in your debt.
posted by rikschell at 7:17 AM on February 3, 2007
Real food is food from real farmers. If you don't know the farmer's name, it doesn't count, "organic" or not. Ted & Jan, Nancy, Norm, I'm in your debt.
I only, like, drink rainwater from the Andes, man! I hire people to grow my food and shit. Who wants some of my super rare, expensive coffee that came from a coati's poop? I'm so sensitive that you should give me a blow job!
Post sucks, BTW.
posted by Mayor Curley at 7:24 AM on February 3, 2007
I only, like, drink rainwater from the Andes, man! I hire people to grow my food and shit. Who wants some of my super rare, expensive coffee that came from a coati's poop? I'm so sensitive that you should give me a blow job!
Post sucks, BTW.
posted by Mayor Curley at 7:24 AM on February 3, 2007
I got ya beat, Curley. (self-link)
posted by Captaintripps at 7:29 AM on February 3, 2007 [1 favorite]
posted by Captaintripps at 7:29 AM on February 3, 2007 [1 favorite]
Not a fan of the post, but where did the ad say to eat processed organic food?
I guess guilt by association (linked with Annie's) is where that's coming from but the film itself wasn't pro-processed foods.
/me waits for the rawvolution.
posted by dobbs at 7:30 AM on February 3, 2007
I guess guilt by association (linked with Annie's) is where that's coming from but the film itself wasn't pro-processed foods.
/me waits for the rawvolution.
posted by dobbs at 7:30 AM on February 3, 2007
wait until the organic hemorroid people hear of this
posted by pyramid termite at 7:51 AM on February 3, 2007
posted by pyramid termite at 7:51 AM on February 3, 2007
This web site is powered by 100% clean, renewable energy
Does that include my coal fired WiFi access point? Uh oh, gotta go stoke it while this download finishes...
posted by revgeorge at 7:59 AM on February 3, 2007 [1 favorite]
Does that include my coal fired WiFi access point? Uh oh, gotta go stoke it while this download finishes...
posted by revgeorge at 7:59 AM on February 3, 2007 [1 favorite]
Here's a recent Salon article comparing Annie's mac & cheese with the "junky" blue box version.
From the article: For starters, just who are Annie Withey and the company behind her, Annie's Homegrown? When she posed for the (now-defunct) magazine Organic Style, she looked nice enough in her jeans, T-shirt and thick braid with a neo-feminist gray forelock. But it may interest you to know that she is the bona fide evil marketing genius, inventor and chief branding officer of not one, but two, packaged-food superstars: our beloved Annie's Homegrown and Smartfood popcorn, that breakaway snack hit of the 1980s.
posted by Juggermatt at 8:02 AM on February 3, 2007
From the article: For starters, just who are Annie Withey and the company behind her, Annie's Homegrown? When she posed for the (now-defunct) magazine Organic Style, she looked nice enough in her jeans, T-shirt and thick braid with a neo-feminist gray forelock. But it may interest you to know that she is the bona fide evil marketing genius, inventor and chief branding officer of not one, but two, packaged-food superstars: our beloved Annie's Homegrown and Smartfood popcorn, that breakaway snack hit of the 1980s.
posted by Juggermatt at 8:02 AM on February 3, 2007
Real food is food from real farmers. If you don't know the farmer's name, it doesn't count, "organic" or not. Ted & Jan, Nancy, Norm, I'm in your debt.
So, by your logic, if I come to your house and snack out of your fridge, but I don't know your farmers, I'm not eating "real" food, but if you eat the same food you are?
Obviously someone knows each farmer's name.
posted by delmoi at 8:19 AM on February 3, 2007 [1 favorite]
So, by your logic, if I come to your house and snack out of your fridge, but I don't know your farmers, I'm not eating "real" food, but if you eat the same food you are?
Obviously someone knows each farmer's name.
posted by delmoi at 8:19 AM on February 3, 2007 [1 favorite]
Man, I never get tired of the knee-jerk hate for the percieved "eliteness" of organic foods. Any time the subject comes up there's a frenzy to see who can bitch the loudest. Fave fun, folks.
posted by lekvar at 8:31 AM on February 3, 2007 [1 favorite]
posted by lekvar at 8:31 AM on February 3, 2007 [1 favorite]
From this article in Salon about Annie's Mac N Cheese"
"Annie’s has the same number of calories (Annie’s 270, Kraft 260), the same amount of sodium (Annie’s 550 mg, Kraft 580 mg), protein (Annie’s 10 g, Kraft 9 g) and fiber (Annie’s 1 g, Kraft 2 g), and a bit more fat (Annie’s 4.6 g, Kraft 2.5 g) and saturated fat (Annie’s 2.5 g, Kraft 1 g). But, you sputter, grasping at your last, best argument, ‘Annie’s is organic!’ Not so fast, my friend. Only packages labeled organic are organic. Annie’s are labeled ‘totally natural,’ which means, uh, which means … whatever you want it to mean, boys and girls!"
posted by spicynuts at 8:34 AM on February 3, 2007
"Annie’s has the same number of calories (Annie’s 270, Kraft 260), the same amount of sodium (Annie’s 550 mg, Kraft 580 mg), protein (Annie’s 10 g, Kraft 9 g) and fiber (Annie’s 1 g, Kraft 2 g), and a bit more fat (Annie’s 4.6 g, Kraft 2.5 g) and saturated fat (Annie’s 2.5 g, Kraft 1 g). But, you sputter, grasping at your last, best argument, ‘Annie’s is organic!’ Not so fast, my friend. Only packages labeled organic are organic. Annie’s are labeled ‘totally natural,’ which means, uh, which means … whatever you want it to mean, boys and girls!"
posted by spicynuts at 8:34 AM on February 3, 2007
Sorry should have been more clear..the paragraph is a comparison of the nutritional labels of both Annie's and Kraft Mac N Cheese.
posted by spicynuts at 8:36 AM on February 3, 2007
posted by spicynuts at 8:36 AM on February 3, 2007
We just covered that Salon article about Annie, didn't we? Almost like a call and response here.
posted by boo_radley at 8:44 AM on February 3, 2007
posted by boo_radley at 8:44 AM on February 3, 2007
have you every *tasted* annie's pasta? BLEH! worst crap from a box evar.
however, the sentiments of the viral are right on. this is a case where we shoot the messenger not because of the message but because the messenger is just plain butt ugly and smells badly to boot.
posted by 3.2.3 at 8:51 AM on February 3, 2007
however, the sentiments of the viral are right on. this is a case where we shoot the messenger not because of the message but because the messenger is just plain butt ugly and smells badly to boot.
posted by 3.2.3 at 8:51 AM on February 3, 2007
The cheese in Annie's mac'n clumps up just so, however, in a way that cannot be beaten. Ineffable charm, whatever else may hold.
posted by cortex at 8:54 AM on February 3, 2007
posted by cortex at 8:54 AM on February 3, 2007
Jeez I even READ that freakin excerpt from Juggermatt. Currently only 1/3rd through first cup of coffee. Please to excuse the brain fart.
posted by spicynuts at 8:54 AM on February 3, 2007
posted by spicynuts at 8:54 AM on February 3, 2007
The short itself doesn't mention Annie's. It explains why Transfats are used and why they are bad, why food additives are disgusting (we eat a hell of a lot of them by weight) and why GMOs are a bad idea (not tested in ANY way for use as food.)
Thus Annie's is awful because of ____?
Annie's offers organic alternatives that are labelled as such and Kraft does not and Kraft/RJR spends gobs of money on lobbying *against* organic farming interests.
These are all very real and very important issues that are being underreported and misreported as a result, in part, of the strong pull that the big food industries have on the conventional media and our government. Good for these people for doing their part to bring these issues into more people's minds. Don't even get me started on what Monsanto is doing to family farms that want to follow the traditional farming methods.
As for the "you have to know the farmer" argument. This is fine for you, but this kind of all-or-nothing reasoning is the A #1 reason why people don't get off their asses and try to do things better. Little steps. I don't know my farmers, but I shop and work at a member owned food cooperative that gives me organic produce to weep for. There are a hundred ways to make things better and a million ways to make them worse... let's focus on the former.
Besides the video is funny. I always laugh at the old upside down chin schtick.
posted by n9 at 9:04 AM on February 3, 2007
Thus Annie's is awful because of ____?
Annie's offers organic alternatives that are labelled as such and Kraft does not and Kraft/RJR spends gobs of money on lobbying *against* organic farming interests.
These are all very real and very important issues that are being underreported and misreported as a result, in part, of the strong pull that the big food industries have on the conventional media and our government. Good for these people for doing their part to bring these issues into more people's minds. Don't even get me started on what Monsanto is doing to family farms that want to follow the traditional farming methods.
As for the "you have to know the farmer" argument. This is fine for you, but this kind of all-or-nothing reasoning is the A #1 reason why people don't get off their asses and try to do things better. Little steps. I don't know my farmers, but I shop and work at a member owned food cooperative that gives me organic produce to weep for. There are a hundred ways to make things better and a million ways to make them worse... let's focus on the former.
Besides the video is funny. I always laugh at the old upside down chin schtick.
posted by n9 at 9:04 AM on February 3, 2007
Jesus, could the language in that Salon article possibly be more loaded with class judgements? That's not even fit to be an editorial.
posted by lekvar at 9:24 AM on February 3, 2007
posted by lekvar at 9:24 AM on February 3, 2007
I read Annie's Homegrown and assumed they were battling for super skunky weed. Now that shit is worth doing math for.
posted by DenOfSizer at 9:29 AM on February 3, 2007
posted by DenOfSizer at 9:29 AM on February 3, 2007
Well, I was just reacting to the term "real" food. Obviously, anything you eat could be construed as actual food. For most people in the US, McDonald's counts as real food and broccoli does not. I feel the way to eat healthy and fix our broken agricultural system is to eat as much food from people you can name. Good for me, good for the farmer. Now go ahead and accuse we of wanting to turn back the "green revolution" and consign billions to starvation. I don't have all the answers, but I do donate extra to my CSA so its accessible to lower-income folks than myself, though I'm hardly in the top income bracket! I'm trying to do my part, feed my family well, and keep a family farm going. So, yeah, Curley, you can suck my d***.
posted by rikschell at 9:39 AM on February 3, 2007
posted by rikschell at 9:39 AM on February 3, 2007
It's hard work putting food on your family, no question.
posted by fourcheesemac at 9:56 AM on February 3, 2007
posted by fourcheesemac at 9:56 AM on February 3, 2007
By the way, you know who ate organic? Cavemen, that's who. And look what it did for them. They're extinct.
posted by fourcheesemac at 9:58 AM on February 3, 2007
posted by fourcheesemac at 9:58 AM on February 3, 2007
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posted by srboisvert at 6:43 AM on February 3, 2007