BK BJ
June 24, 2009 8:50 AM Subscribe
This post was deleted for the following reason: Meh. Intentionally provocative fratboy advertising successfully provokes response? -- cortex
pass
posted by stupidsexyFlanders at 8:54 AM on June 24, 2009
posted by stupidsexyFlanders at 8:54 AM on June 24, 2009
Subliminal sexual advertising is abhorrent, I'm utterly disgusted!
posted by Potomac Avenue at 8:56 AM on June 24, 2009
posted by Potomac Avenue at 8:56 AM on June 24, 2009
They want to shove [more inside] your face.
posted by filthy light thief at 8:56 AM on June 24, 2009
posted by filthy light thief at 8:56 AM on June 24, 2009
Too small.
posted by hermitosis at 8:56 AM on June 24, 2009
posted by hermitosis at 8:56 AM on June 24, 2009
I saw this yesterday. It isn't a US ad and it's obviously intended to be edgy. I don't get the grossness/creepiness angle. Even among homophobes, isn't this kind of a common, not-meal-off-putting joke?
posted by DU at 8:57 AM on June 24, 2009
posted by DU at 8:57 AM on June 24, 2009
Mark Sanford went all the way to Argentina for one, RIMSHOT.
posted by The Straightener at 8:59 AM on June 24, 2009 [1 favorite]
posted by The Straightener at 8:59 AM on June 24, 2009 [1 favorite]
Looks a blow-up doll about to deep throat a "7-incher" and the text says "IT'LL BLOW" in big letters.
I don't get it.
posted by weezy at 9:00 AM on June 24, 2009
I don't get it.
posted by weezy at 9:00 AM on June 24, 2009
The ad is mighty effective for McDonald's, Carl's Jr. and every other burger joint not named Burger King.
And this is just dumb. The ad, and ever news story about it including this post, correctly spells "Burger King" and gets the word out about this product. Mission accomplished and case closed.
posted by DU at 9:00 AM on June 24, 2009
And this is just dumb. The ad, and ever news story about it including this post, correctly spells "Burger King" and gets the word out about this product. Mission accomplished and case closed.
posted by DU at 9:00 AM on June 24, 2009
I don't get the grossness/creepiness angle.
Maybe you will when you see the ads for the new Tilapia tacos they're rolling out...
posted by hermitosis at 9:01 AM on June 24, 2009 [2 favorites]
Maybe you will when you see the ads for the new Tilapia tacos they're rolling out...
posted by hermitosis at 9:01 AM on June 24, 2009 [2 favorites]
The extra creepy factor is that I'm not sure that's a genuine lady. Looks kinda like a real doll. "Hey guys! Simulate fellatio on your $3000 sex toy with our new sammich!"
posted by Lentrohamsanin at 9:01 AM on June 24, 2009 [1 favorite]
posted by Lentrohamsanin at 9:01 AM on June 24, 2009 [1 favorite]
I'm a little confused. Is this meant to appeal to women who want to suck on a greasy, sugary cock? Or to men who want to eat a dick? Or to children?
posted by Nelson at 9:01 AM on June 24, 2009
posted by Nelson at 9:01 AM on June 24, 2009
Subliminal sexual advertising is abhorrent...
Doesn't seem particularly subliminal to me.
posted by TedW at 9:03 AM on June 24, 2009
Doesn't seem particularly subliminal to me.
posted by TedW at 9:03 AM on June 24, 2009
Wow! This is a pretty edgy advertisment! It really kind of makes me think of sex! You see it is a long sandwich, like a big penis, and that lady is going to put it in her mouth. Now do you get it? Pretty clever! I hope that they show one of these on the tele-vision during President Roosevelt's address tonight!
posted by Mirror-Universe Optimus Chyme at 9:03 AM on June 24, 2009 [1 favorite]
posted by Mirror-Universe Optimus Chyme at 9:03 AM on June 24, 2009 [1 favorite]
So people are shocked and outraged that a large corporation's advertisements contain very unsubtle sexual metaphor? Have these people not seen a television, magazine or billboard in the last 40 years?
posted by dersins at 9:04 AM on June 24, 2009
posted by dersins at 9:04 AM on June 24, 2009
Which is more abhorrent, the sexism or the gluttony?
posted by Pollomacho at 9:04 AM on June 24, 2009
posted by Pollomacho at 9:04 AM on June 24, 2009
Jezebel comments:
The ad displays both the meaty sandwich and the female body as objects ready for masculine consumption. The woman in the ad is not meant to enjoy the burger, for this is not about her. Like the meat, she is a thing to be consumed, a thing that will provide the viewer with a hearty dose of masculinity and virility. In an interesting twist, this ad, which is clearly intended to sell a piece of meat to straight men, also presents the phallic stand-in as something desirable. Men are supposed to see this image and think something along the lines of: "I like BJs and burgers, cuz I'm a real man. I need some BK," yet the ad makes the meat into a sexualized, fetishized masculine object.
posted by Joe Beese at 9:05 AM on June 24, 2009
The ad displays both the meaty sandwich and the female body as objects ready for masculine consumption. The woman in the ad is not meant to enjoy the burger, for this is not about her. Like the meat, she is a thing to be consumed, a thing that will provide the viewer with a hearty dose of masculinity and virility. In an interesting twist, this ad, which is clearly intended to sell a piece of meat to straight men, also presents the phallic stand-in as something desirable. Men are supposed to see this image and think something along the lines of: "I like BJs and burgers, cuz I'm a real man. I need some BK," yet the ad makes the meat into a sexualized, fetishized masculine object.
posted by Joe Beese at 9:05 AM on June 24, 2009
Subliminal sexual advertising is abhorrent, I'm utterly disgusted!
But it's not subliminal. It's very obvious, and the overtness is what is intended to catch your eye and make you talk about it (mission accomplished there). As mentioned in the Consumerist comments, teenage boys are probably the group most amused by this tactic.
I can't help but imagine a fellow in a backward ball cap and cargo shorts, his pockets full of roofies, writing this copy for the oblong sandwich ... But, now, wait a minute. Let's look at that copy again. The ad is aimed at young men, right? Of course it is. So why does it tell them to "fill your desire for something long," etc.? Is that a purposeful bit of sublimation (know your audience!) or is our cargo-pantsed copy jockey himself like one of those guys from my high school's wrestling team—that is, even more of a stereotypical frat boy than I had at first imagined? - Dan Mitchell, for Reuters
Dan sees some potential subliminal homo-eroticism in the wording, except the graphic is of a dolled-up young lady, not some dude in a backwards hat.
DU - It isn't a US ad ...
Are you sure? This blurb states "Only released, so far, in the US., the product and advertising could well be set to be rolled out in the UK."
posted by filthy light thief at 9:06 AM on June 24, 2009
But it's not subliminal. It's very obvious, and the overtness is what is intended to catch your eye and make you talk about it (mission accomplished there). As mentioned in the Consumerist comments, teenage boys are probably the group most amused by this tactic.
I can't help but imagine a fellow in a backward ball cap and cargo shorts, his pockets full of roofies, writing this copy for the oblong sandwich ... But, now, wait a minute. Let's look at that copy again. The ad is aimed at young men, right? Of course it is. So why does it tell them to "fill your desire for something long," etc.? Is that a purposeful bit of sublimation (know your audience!) or is our cargo-pantsed copy jockey himself like one of those guys from my high school's wrestling team—that is, even more of a stereotypical frat boy than I had at first imagined? - Dan Mitchell, for Reuters
Dan sees some potential subliminal homo-eroticism in the wording, except the graphic is of a dolled-up young lady, not some dude in a backwards hat.
DU - It isn't a US ad ...
Are you sure? This blurb states "Only released, so far, in the US., the product and advertising could well be set to be rolled out in the UK."
posted by filthy light thief at 9:06 AM on June 24, 2009
It isn't a US ad
Pity, I'd love to see the rioting in the streets that'd be the result; broken windows, burning cars, looting... all because someone suggested that eating a sandwich might be as good as oral sex.
posted by quin at 9:07 AM on June 24, 2009
Pity, I'd love to see the rioting in the streets that'd be the result; broken windows, burning cars, looting... all because someone suggested that eating a sandwich might be as good as oral sex.
posted by quin at 9:07 AM on June 24, 2009
This is boring.
posted by fleetmouse at 9:08 AM on June 24, 2009
posted by fleetmouse at 9:08 AM on June 24, 2009
Yep, it's for teenage boys. Who will go up to annoyed BK employees and ask for "your seven-incher in my mouth, please. Extra mayo."
posted by naju at 9:10 AM on June 24, 2009
posted by naju at 9:10 AM on June 24, 2009
This is the greatest masterstroke in advertising ever! I haven't felt this compelled to buy something since John Romero made me his bitch!
posted by WinnipegDragon at 9:10 AM on June 24, 2009
posted by WinnipegDragon at 9:10 AM on June 24, 2009
Oh lord, that Jezebel post overthinks this 1,000 ways to breakfast.
To paraphrase Miss Manners, the proper response to an ad like this is the same as the proper response to a loud fart at a dinner party:
nothing. Because IT NEVER HAPPENED.
posted by msalt at 9:10 AM on June 24, 2009 [1 favorite]
To paraphrase Miss Manners, the proper response to an ad like this is the same as the proper response to a loud fart at a dinner party:
nothing. Because IT NEVER HAPPENED.
posted by msalt at 9:10 AM on June 24, 2009 [1 favorite]
Why yes, Burger King, when eating this sandwich, I, a heterosexual guy, wants to thinking of sucking a dick. With catsup, lettuce and onions.
Yeah.
posted by Brandon Blatcher at 9:12 AM on June 24, 2009
Yeah.
posted by Brandon Blatcher at 9:12 AM on June 24, 2009
(lack of) Outrage aside, as a lover of disgusting delicious things, I would gladly gobble up all seven of that monster.
posted by SpiffyRob at 9:12 AM on June 24, 2009
posted by SpiffyRob at 9:12 AM on June 24, 2009
My penis is so much more than seven inches of processed animal waste, thank you very much.
posted by munchingzombie at 9:13 AM on June 24, 2009
posted by munchingzombie at 9:13 AM on June 24, 2009
« Older Angkor Wat Edition | Text Utilities Newer »
This thread has been archived and is closed to new comments
posted by The Card Cheat at 8:53 AM on June 24, 2009