If Horses Were People
July 14, 2014 9:19 PM Subscribe
Oh geez, I already get a ridiculous percentage of YouTube ads for online dressage classes. This is not going to help.
posted by muddgirl at 9:25 PM on July 14, 2014 [2 favorites]
posted by muddgirl at 9:25 PM on July 14, 2014 [2 favorites]
SmartPak blue. They're a purveyor of wildly popular special purpose horse nutritional supplements for everything from helping with joint health to warding off flies. Most horse people I know use them religiously for one purpose or another. They send you a monthly supply of packets specific to your requirements on a subscription basis that you add to your horse's existing feed. Genius, easy, and hugely profitable per new customer.
Funny videos though.
posted by fremen at 9:42 PM on July 14, 2014 [2 favorites]
Funny videos though.
posted by fremen at 9:42 PM on July 14, 2014 [2 favorites]
Beggars would fly?
posted by trip and a half at 10:35 PM on July 14, 2014
posted by trip and a half at 10:35 PM on July 14, 2014
(Very cute!)
posted by trip and a half at 10:35 PM on July 14, 2014
posted by trip and a half at 10:35 PM on July 14, 2014
My BFF sent me a link to these last night. I don't think they're riotously funny, but I do think the gal playing the horse is a hoot.
Fremen, hugely profitable is it. They are the top tier of overpriced in a world of heinously overpriced horse supplements.
posted by BlueHorse at 10:38 PM on July 14, 2014
Fremen, hugely profitable is it. They are the top tier of overpriced in a world of heinously overpriced horse supplements.
posted by BlueHorse at 10:38 PM on July 14, 2014
The farrier one is brilliant. I don't know why they even wear hats.
posted by fshgrl at 10:48 PM on July 14, 2014
posted by fshgrl at 10:48 PM on July 14, 2014
As a horse person, I had seen the first three of these, but then sort of lost track of them, so thanks for this post! I laughed my head off at almost every single one of them. Love this stuff.
Thankfully, Australia doesn't seem to be as afflicted with the "must feed my horse useless supplements" bug as America, so we don't yet have SmartPak here (though heaven knows Australians are trying their hardest to ruin the good system they've got by trying to emulate the American equestrian scene... sigh). When SmartPak first came out back in the late 90s I think?, there were a select few supplements that were in fact much cheaper than you could get them anywhere else, and those tended to be the most expensive ones (Cosequin was the biggie, off the top of my head), which, combined with the convenience for big barns with many horses getting different supplements, was the hook that got people buying them in the first place.
posted by po at 11:56 PM on July 14, 2014
Thankfully, Australia doesn't seem to be as afflicted with the "must feed my horse useless supplements" bug as America, so we don't yet have SmartPak here (though heaven knows Australians are trying their hardest to ruin the good system they've got by trying to emulate the American equestrian scene... sigh). When SmartPak first came out back in the late 90s I think?, there were a select few supplements that were in fact much cheaper than you could get them anywhere else, and those tended to be the most expensive ones (Cosequin was the biggie, off the top of my head), which, combined with the convenience for big barns with many horses getting different supplements, was the hook that got people buying them in the first place.
posted by po at 11:56 PM on July 14, 2014
It's really quite simple. If horses were people, they'd be like Larry the Cable Guy, tweaking on meth.
posted by drlith at 4:18 AM on July 15, 2014 [2 favorites]
posted by drlith at 4:18 AM on July 15, 2014 [2 favorites]
SmartPak blue
I take riding lessons but do not own or lease a horse, so I had no particular knowledge of SmartPak as a company or its business model. The video series was my first exposure to them, so in a sense the advertising "worked", but in another sense it was a dismal failure since it wasn't until your comment that I learned about the supplement business.
As a YouTube-based series the actual advertising part is pretty unobtrusive, and I made a conscious decision not to mention the company in the FPP or tags in order to avoid promoting it. In hindsight I should have generically indicated that it was advertising, however. I will correct that in the tags at least.
posted by jedicus at 6:24 AM on July 15, 2014 [1 favorite]
I take riding lessons but do not own or lease a horse, so I had no particular knowledge of SmartPak as a company or its business model. The video series was my first exposure to them, so in a sense the advertising "worked", but in another sense it was a dismal failure since it wasn't until your comment that I learned about the supplement business.
As a YouTube-based series the actual advertising part is pretty unobtrusive, and I made a conscious decision not to mention the company in the FPP or tags in order to avoid promoting it. In hindsight I should have generically indicated that it was advertising, however. I will correct that in the tags at least.
posted by jedicus at 6:24 AM on July 15, 2014 [1 favorite]
The Flehman response in Episode 8 was worth the price of admission.
posted by BrashTech at 9:22 AM on July 15, 2014 [1 favorite]
posted by BrashTech at 9:22 AM on July 15, 2014 [1 favorite]
Related: How horses eat their food. (and it's a real stretch to describe this as SmartPak blue; thanks!)
posted by bunyip at 2:15 PM on July 15, 2014
posted by bunyip at 2:15 PM on July 15, 2014
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posted by koeselitz at 9:23 PM on July 14, 2014 [1 favorite]