MetaMarketing
March 22, 2005 1:45 AM Subscribe
Man, I read that whole article trying to see if they had an answer to their initial question of "Do Ads Still Work?" and was only left with a wasted 15 minutes of my life.
The ad industry model has been choking to death on it's own habits for years. I figure it's finally going to push the public waaaaaaay too far in the next decade when they find out how media-savvy the next generation of kids are.
But that's not to say advertising is going to die, no, it's just going go through a change that's been long overdue.
posted by Stan Chin at 2:34 AM on March 22, 2005
The ad industry model has been choking to death on it's own habits for years. I figure it's finally going to push the public waaaaaaay too far in the next decade when they find out how media-savvy the next generation of kids are.
But that's not to say advertising is going to die, no, it's just going go through a change that's been long overdue.
posted by Stan Chin at 2:34 AM on March 22, 2005
Is it possible for us to stop posting single words/phrases which contain a link for which they are not even remotely descriptive? I'm just sayin'...
posted by nightchrome at 3:14 AM on March 22, 2005
posted by nightchrome at 3:14 AM on March 22, 2005
In the future, he says, “there will be hundreds of tools to reach consumers and customers, and a quacking duck will be just one of these. . . .
posted by airguitar at 3:25 AM on March 22, 2005
posted by airguitar at 3:25 AM on March 22, 2005
nightchrome, that's the article's title. I wouldn't call the title "not even remotely descriptive", although it could have been much better, even on my part.
posted by Gyan at 3:47 AM on March 22, 2005
posted by Gyan at 3:47 AM on March 22, 2005
there was also an article on the bidness in the economist recently :D
btw, what's with that overstock.com ad?
cheers!
posted by kliuless at 4:15 AM on March 22, 2005
btw, what's with that overstock.com ad?
cheers!
posted by kliuless at 4:15 AM on March 22, 2005
nightchrome : " Is it possible for us to stop posting single words/phrases which contain a link for which they are not even remotely descriptive?"
It's a link about advertising pitches, and it's also the name of the article. Not super descriptive, I grant you, but a long way from "not even remotely descriptive".
posted by Bugbread at 5:04 AM on March 22, 2005
It's a link about advertising pitches, and it's also the name of the article. Not super descriptive, I grant you, but a long way from "not even remotely descriptive".
posted by Bugbread at 5:04 AM on March 22, 2005
Is it possible for us to stop posting single words/phrases which contain a link for which they are not even remotely descriptive?
Like these...
posted by kenaman at 5:42 AM on March 22, 2005
Like these...
posted by kenaman at 5:42 AM on March 22, 2005
That's one long article. I feel like a cool, refreshing PepsiBlue (tm) right about now!
posted by clevershark at 5:42 AM on March 22, 2005
posted by clevershark at 5:42 AM on March 22, 2005
Jeez, Gyan. If you feel the need to have a "style," could you have one that's less annoying? I'll take y2karl over you anyday.
posted by mek at 5:55 AM on March 22, 2005
posted by mek at 5:55 AM on March 22, 2005
Agreed. Gyan, if you simply want to wave your bookmarks at the world, there's del.icio.us.
posted by Tubes at 8:17 AM on March 22, 2005
posted by Tubes at 8:17 AM on March 22, 2005
The strange cult of personality that journalists seem to default to when writing about advertising is overdone at best.
The ad industry is always "dying." The uproar over television advertising when the industry was formed over placing newspaper space? Yikes.
Advertising is pendulous; swinging from hard sell/promotional style to soft sell creativity and back again. Every time it's about to happen, you hear the cries of advertising being dead, and then some new agency becomes the "it" agency and "reinvents" the industry.
(In the matter of full disclosure, I am both am embittered poet/copywriter and an employee of the article-mocked WPP Group. Which yes, is indeed that bad.)
posted by Gucky at 8:30 AM on March 22, 2005
The ad industry is always "dying." The uproar over television advertising when the industry was formed over placing newspaper space? Yikes.
Advertising is pendulous; swinging from hard sell/promotional style to soft sell creativity and back again. Every time it's about to happen, you hear the cries of advertising being dead, and then some new agency becomes the "it" agency and "reinvents" the industry.
(In the matter of full disclosure, I am both am embittered poet/copywriter and an employee of the article-mocked WPP Group. Which yes, is indeed that bad.)
posted by Gucky at 8:30 AM on March 22, 2005
I get good advice from the advertising world.
posted by Mayor Curley at 8:37 AM on March 22, 2005
posted by Mayor Curley at 8:37 AM on March 22, 2005
Well, my work here is done.
posted by nightchrome at 8:41 AM on March 22, 2005
posted by nightchrome at 8:41 AM on March 22, 2005
Well, my work here is done.
Yes, instead of making your complaint in MetaTalk (where it belonged) you derailed what might have evolved into an interesting discussion of a thought provoking article. Sadly, your work here is done indeed.
posted by limitedpie at 9:04 AM on March 22, 2005
Yes, instead of making your complaint in MetaTalk (where it belonged) you derailed what might have evolved into an interesting discussion of a thought provoking article. Sadly, your work here is done indeed.
posted by limitedpie at 9:04 AM on March 22, 2005
Stan Chin: I figure it's finally going to push the public waaaaaaay too far in the next decade when they find out how media-savvy the next generation of kids are.
You're missing the obvious. It will be that next generation of media-savvy kids who will make the next generation of ads. You think you're annoyed by ads that aren't media savvy... just wait a few years.
posted by GhostintheMachine at 9:33 AM on March 22, 2005
You're missing the obvious. It will be that next generation of media-savvy kids who will make the next generation of ads. You think you're annoyed by ads that aren't media savvy... just wait a few years.
posted by GhostintheMachine at 9:33 AM on March 22, 2005
After watching one too many
Budweiser commercials turn our
drinking games into embarrassing
clichés, it just didn't
make sense to subject ourselves
to the systematic deconstruction
of our very souls. And who needs
dealing with the daily terror of
desperately searching for a
half-dozen remote controls when
one mouse with one button yields
similarly satisfying pap?
posted by airguitar at 9:49 AM on March 22, 2005
Budweiser commercials turn our
drinking games into embarrassing
clichés, it just didn't
make sense to subject ourselves
to the systematic deconstruction
of our very souls. And who needs
dealing with the daily terror of
desperately searching for a
half-dozen remote controls when
one mouse with one button yields
similarly satisfying pap?
posted by airguitar at 9:49 AM on March 22, 2005
Well, this is kind of like the argument about what is art and what isn't. If it appeals to you and prompts you to buy, I suppose it's valid advertising.
Chill nightchrome and mek. Truth is, Gyan is utilizing a very simple advertising technique in the post - you've heard it - it's called a teaser. You may not like it but apparently it caused you to read the article.
There is a good book that was written a couple years back by Laura and Al Ries - they have a PR firm in Atlanta and they penned a book called, "the fall of Advertising and the rise of PR". It details several case studies of advertising that failed miserably and contrasts that with PR techniques that were wildly successful. I don't necessarily agree that advertising as we know it is dead. It is, afterall, constantly evolving.
It seems entirely logical that many of the advert firms are drying up in lieu of the larger organizations that can offer PR and advertising concerns. Clearly, PR alone cannot win the day, just ask General Motors. Their Pontiac G6 PR blitz with Oprah giving away a slew of them was not backed by a serious advertising program, and sales are dismal. By contrast, the desire to rely on advertising was a huge part of the failure of so many dot.com launches.
Some seem worried about the state of affairs of ads where the 'new generation' is concerned but it's all relative. Their audience will primarily be themselves - so to speak. Eh...checker sell better than chess. What can you do?
..end of rant.
posted by j.p. Hung at 10:11 AM on March 22, 2005
Chill nightchrome and mek. Truth is, Gyan is utilizing a very simple advertising technique in the post - you've heard it - it's called a teaser. You may not like it but apparently it caused you to read the article.
There is a good book that was written a couple years back by Laura and Al Ries - they have a PR firm in Atlanta and they penned a book called, "the fall of Advertising and the rise of PR". It details several case studies of advertising that failed miserably and contrasts that with PR techniques that were wildly successful. I don't necessarily agree that advertising as we know it is dead. It is, afterall, constantly evolving.
It seems entirely logical that many of the advert firms are drying up in lieu of the larger organizations that can offer PR and advertising concerns. Clearly, PR alone cannot win the day, just ask General Motors. Their Pontiac G6 PR blitz with Oprah giving away a slew of them was not backed by a serious advertising program, and sales are dismal. By contrast, the desire to rely on advertising was a huge part of the failure of so many dot.com launches.
Some seem worried about the state of affairs of ads where the 'new generation' is concerned but it's all relative. Their audience will primarily be themselves - so to speak. Eh...checker sell better than chess. What can you do?
..end of rant.
posted by j.p. Hung at 10:11 AM on March 22, 2005
Gucky - either the second or the fourth. Thanks for making up for my poor posting at 4am.
posted by Hactar at 11:12 AM on March 22, 2005
posted by Hactar at 11:12 AM on March 22, 2005
So wait, all publicity is good publicity? Tell that to the record execs sitting on huge piles of Jacko CD's while he gets tried for pedophilia.
posted by fenriq at 11:36 AM on March 22, 2005
posted by fenriq at 11:36 AM on March 22, 2005
I call your Jacko with an R. Kelly.
posted by stratastar at 12:01 PM on March 22, 2005
posted by stratastar at 12:01 PM on March 22, 2005
...Their Pontiac G6 PR blitz with Oprah giving away a slew of them...
That was excellent an advertising gimmick... for Oprah. From the press reports and watercooler talk, it sounded like she herself paid for and gave away all those cars. She looks like the Great Humanitarian, and GM gets jack. "Oprah" also gives away millions through her angel network... millions donated of course by her viewers, not her. Yet she gets credited with it all. Whoever is doing her PR work is doing a helluva job.
posted by GhostintheMachine at 1:03 PM on March 22, 2005
That was excellent an advertising gimmick... for Oprah. From the press reports and watercooler talk, it sounded like she herself paid for and gave away all those cars. She looks like the Great Humanitarian, and GM gets jack. "Oprah" also gives away millions through her angel network... millions donated of course by her viewers, not her. Yet she gets credited with it all. Whoever is doing her PR work is doing a helluva job.
posted by GhostintheMachine at 1:03 PM on March 22, 2005
For whatever reason, the New Yorker has taken the direct article URL offline; even the Google News link fails. Temporarily, you can access it at the "current issue" link for the Fact section.
posted by dhartung at 5:56 PM on March 22, 2005
posted by dhartung at 5:56 PM on March 22, 2005
fenriq : " So wait, all publicity is good publicity? Tell that to the record execs sitting on huge piles of Jacko CD's while he gets tried for pedophilia."
If memory serves me, didn't sales of Michael Jackson CDs rise when he got arrested?
posted by Bugbread at 7:29 PM on March 22, 2005
If memory serves me, didn't sales of Michael Jackson CDs rise when he got arrested?
posted by Bugbread at 7:29 PM on March 22, 2005
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posted by Hactar at 2:29 AM on March 22, 2005