wonderful, wonderful, wonderful, wonderful, wonderful, wonderful Wonderbra!

September 4, 2007 7:29 AM

From the Golden Age of TV commercial jingles, variations on a lyric theme: Wonderbra ads from 1968 (#1), 1968 (#2), 1969, 1974, 1975, and 1979, all served up in the groovy pop aesthetic of those fabulous decades! It's a wonderful thing. [lyrics inside]
posted by flapjax at midnite (19 comments total)

Here they are, folks, as promised. (And linked to again, for your convenience and comfort.)

1968 (#1)
a model knows that to be in style
her clothes have gotta fit perfectly
from a mini dress to a leather vest
and everything she wears underneath
we care about the shape you're in
wonderful wonderful wonderbra
if you're not sure about the way you look
and the way that people look at you
well now's the time to ease your mind
and find there's something you can do
we care about the shape you're in
wonderful wonderful wonderbra

1968 (#2)
to be free and alive is a wonderful thing
to do the way that you do
when the way that you feel
is your secret appeal
that's what freedom can bring
we care about the shape you're in
wonderful wonderful wonderbra

1969
wonderful Wonderbra
to be free and alive everywhere that you go
is to wear what you dare anywhere
and to travel with flair
we care about the shape you're in
so does he so does he
wonderful wonderful wonderbra

1974
dici, dici
when i can feel the wind i feel free
pretty as a bird up high
let me be or let me fly
let it be dici, dici or nothing
let it be dici, dici or nothing

1975
when i'm looking good i feel good
and when i feel good i look great
and great is how i want to look
cause when i like what i see i enjoy being me
we care about the woman you are
wonderful wonderful wonderbra

1979
wonderbra
to be free and alive is a wonderful thing
to do what you wanna do
just because you're you
that's your special appeal
you show how you feel
you care about the shape you're in
wonderful wonderful wonderbra
posted by flapjax at midnite at 7:31 AM on September 4, 2007

From the Golden Age of american TV commercial jingles.

Fixed that for you.
posted by homodigitalis at 7:34 AM on September 4, 2007

Thanks for fixing that for me, Herr homodigitalis. I eagerly anticipate any upcoming FPP you might want to put together featuring some German (or any non-American, for that matter) TV commercial jingles. I'd be moe than delighted to see them!

Oh, and should you decide to, er, click on any of the links, you'll note that one of the commercials is Canadian.
posted by flapjax at midnite at 7:43 AM on September 4, 2007

Canadian breasts? Cool. That makes all the difference.

But nice work anyway ... I'll consider wonderbra next time I shop for my men breasts ...
posted by homodigitalis at 7:55 AM on September 4, 2007

Canada is in America. It's just not in the US.
posted by Astro Zombie at 8:03 AM on September 4, 2007 [1 favorite]

These are awesome! The ads are so happy, groovy music and smiling self confident women. I feel uplifted (and not at all separated).
posted by Nelson at 8:06 AM on September 4, 2007

I love how the 1975 one is played on a Fender Rhodes. Wonderbra, keepin' up with the times.

Also, I remember that Dici one like it was on TV yesterday. My older brother and I used to laugh our heads off at the bra that turned into a bird and flew around. Oops, sorry, *SPOILER*.
posted by chococat at 8:07 AM on September 4, 2007

I had a Wonderbra once. Its level of comfort was not commensurate with its price, so I never really understood its popularity. I've had cheap-ish bras from Walmart that used the same basic technology. But, then again, the Walmart bras don't have their very own theme song!

*tries to imagine what flapjax was doing or thinking that led to his discovery of the history of Wonderbra commercials*
posted by amyms at 8:16 AM on September 4, 2007

I try to keep abreast of a wide range of topics, amyms!
posted by flapjax at midnite at 8:25 AM on September 4, 2007

I had no idea that the wonderbra was so old. BTW, in watching Mad Men (which is set in 1960) ever week, I'm left wondering what kind of amazing miracle bras of the women of the late fifties early sixties used. They must have been insanely uncomfortable things, since no one seems to wear them anymore, but MAN! Every female cast member seems to have tits like loaded missiles aimed for Cuba at the height of the crisis.
posted by jonson at 8:26 AM on September 4, 2007 [2 favorites]

Actually, all these ads are Canadian. Of course, that 1969 ad was the precursor for a plethora of ads (well, PSAs) about breasts and bottoms (and more bottoms) on previously innocent Canadian tv screens. (Nudity in the last two: safe for primetime Canadian tv; may not be safe for work.)
posted by maudlin at 8:35 AM on September 4, 2007

Damn your eyes Jonson, I was going to say the same thing. The women on Mad Men remind me of the chrome bumper of a Oldsmobile. Outfront and proud and able to sustain minor impact without damage.
posted by Gungho at 8:57 AM on September 4, 2007

See also this post.

Canada is in America. It's just not in the US.

coughtrollcough
posted by Reggie Digest at 10:45 AM on September 4, 2007

link de-borked
posted by Reggie Digest at 10:48 AM on September 4, 2007

Canada is in America. It's just not in the US.

[pedantic]

I'm not sure about that.

Canada is in North America, for sure (the continent). And it's in "The Americas" (the region). But I'm not sure there's really a place called "America" that Canada is in. Don't think there's a difference between being in "North America" and being in "America"? Tell that to the people in Viriginia and West Virginia.

OTOH, the country to the south of Canada- that is called "America". True, it's full name is "The United States of America", but compare that to say "The United Mexican States" or "The Peoples' Republic of China". America is the *name* part. The rest is just fancy packaging.

I say this as a Canadian...


[/pedantic]
posted by ManInSuit at 10:57 AM on September 4, 2007

Wow, who'd've thought? This turned into a thread about geography!
posted by flapjax at midnite at 5:00 PM on September 4, 2007

Goddamn Amerigo Vespucci!

Also, the Wonderbra jingle was one of my childhood earworms, along with the Hawaii 5-0 theme music. Takes me right back -- no doubt I'll be humming them both to myself over the next few days.
posted by stavrosthewonderchicken at 9:15 PM on September 4, 2007

Actually, all these ads are Canadian.

My revising partner is the guy who sang "Me and the boys and our 50..", and he was lamenting the downfall of the jingle just this evening..
posted by Chuckles at 9:52 PM on September 4, 2007

SHOW THEM TO ME!
posted by uncanny hengeman at 1:33 AM on September 5, 2007