TILLYKKE MUKHTAR
May 17, 2010 11:50 PM Subscribe
Mukhtar is a bus driver who gets a surprise for his birthday.
That is almost a little too beautiful.
posted by coolxcool=rad at 12:04 AM on May 18, 2010 [1 favorite]
posted by coolxcool=rad at 12:04 AM on May 18, 2010 [1 favorite]
A dog walks into this bar, jumps up on the stool and says to the bartender, "Hey barkeep, it's my birthday today. How 'bout a free drink?"
The bartender turns, looks at the dog and nods his head, "Sure pal, toilet's right down the hall."
posted by netbros at 12:27 AM on May 18, 2010 [1 favorite]
The bartender turns, looks at the dog and nods his head, "Sure pal, toilet's right down the hall."
posted by netbros at 12:27 AM on May 18, 2010 [1 favorite]
Guess the guy in the sunglasses didn't get the memo...
posted by hincandenza at 12:29 AM on May 18, 2010 [2 favorites]
posted by hincandenza at 12:29 AM on May 18, 2010 [2 favorites]
Tillykke med Fødselsdag Mukhtar. Tre kort og en lang!
posted by MotherTucker at 12:36 AM on May 18, 2010
posted by MotherTucker at 12:36 AM on May 18, 2010
Is there a particular reason for this event or was it a random flash mob type deal?
posted by hiddenknives at 12:42 AM on May 18, 2010
posted by hiddenknives at 12:42 AM on May 18, 2010
People bursting into song on public transit is something that just doesn't happen enough.
posted by louche mustachio at 12:43 AM on May 18, 2010 [4 favorites]
posted by louche mustachio at 12:43 AM on May 18, 2010 [4 favorites]
Apparently it's part of a campaign for Arriva buses. Nice, though, hey?
posted by creeky at 12:49 AM on May 18, 2010 [4 favorites]
posted by creeky at 12:49 AM on May 18, 2010 [4 favorites]
This is the stuff that makes my day. Thanks, I needed that.
posted by ouke at 12:51 AM on May 18, 2010
posted by ouke at 12:51 AM on May 18, 2010
+2 for the eyes watering, -10 for being a viral campaign. What are they going to think of next? I'm going to meet a beautiful woman who will fall in love with me, and it will end up being a viral campaign for condoms?
posted by surrendering monkey at 1:32 AM on May 18, 2010 [14 favorites]
posted by surrendering monkey at 1:32 AM on May 18, 2010 [14 favorites]
Apparently it's part of a campaign fo...
DAMMIT DAMMIT DAMMIT DAMMIT
posted by louche mustachio at 2:10 AM on May 18, 2010 [2 favorites]
DAMMIT DAMMIT DAMMIT DAMMIT
posted by louche mustachio at 2:10 AM on May 18, 2010 [2 favorites]
Pepsibluedammit: the new tag for when something unexpectedly cool or fun turns out to be contrived by a marketing company.
posted by MuffinMan at 4:22 AM on May 18, 2010 [1 favorite]
posted by MuffinMan at 4:22 AM on May 18, 2010 [1 favorite]
Crap. I watched it and thought, "Sometimes people are just awesome!" Why did you have to go and tell me it was an ad?!
posted by Houstonian at 4:44 AM on May 18, 2010 [1 favorite]
posted by Houstonian at 4:44 AM on May 18, 2010 [1 favorite]
Flagged as polluting the commons of human feeling
posted by DU at 4:53 AM on May 18, 2010 [6 favorites]
posted by DU at 4:53 AM on May 18, 2010 [6 favorites]
Ah, that somebody paid for this explains what had been nagging me while I watched; "what", I thought, "Denmark's version of 'Happy Birthday' isn't copyrighted?"
posted by orthogonality at 4:59 AM on May 18, 2010
posted by orthogonality at 4:59 AM on May 18, 2010
+2 for the eyes watering, -10 for being a viral campaign.
This was my initial reaction, as well. But after thinking about it for a while, I came to the following conclusion: if, instead of going to movie stars and athletes and hieresses who already have more money than they know what to do with, the billions of dollars spent on making me buy shit that I don't need instead goes to fund little events that make ordinary people happy - well, that's a net improvement. Even if it is a bit contrived.
posted by googly at 5:47 AM on May 18, 2010 [9 favorites]
This was my initial reaction, as well. But after thinking about it for a while, I came to the following conclusion: if, instead of going to movie stars and athletes and hieresses who already have more money than they know what to do with, the billions of dollars spent on making me buy shit that I don't need instead goes to fund little events that make ordinary people happy - well, that's a net improvement. Even if it is a bit contrived.
posted by googly at 5:47 AM on May 18, 2010 [9 favorites]
Wait, okay, it was an ad. But was it real? I don't care if it was an ad if Mukhtar really had a nice birthday. He looked so wistful at the end. That's when something really got in my eye.
posted by sugarfish at 6:08 AM on May 18, 2010 [1 favorite]
posted by sugarfish at 6:08 AM on May 18, 2010 [1 favorite]
Mukhtar feeling used in 3...2...1...
posted by gorgor_balabala at 6:15 AM on May 18, 2010
posted by gorgor_balabala at 6:15 AM on May 18, 2010
What's endearing is the way Mukhtar starts off looking intent on his driving, then seems to wonder "Oh. Oh. A trumpeter on my bus. Should I call it in?", next appears relieved and delighted when the singing begins, and finally beams out what must be the biggest smile in Denmark. Even if it's a contrived ad, Mukhtar was obviously not in on it, and his happiness was genuine. Happy Birthday, Mukhtar, and ask for a raise!
posted by drogien at 6:22 AM on May 18, 2010 [4 favorites]
posted by drogien at 6:22 AM on May 18, 2010 [4 favorites]
Flagged as polluting the commons of human feeling.
DU: That is a truly spectacular phrase and I intend to steal it shamelessly.
posted by The Bellman at 6:55 AM on May 18, 2010
DU: That is a truly spectacular phrase and I intend to steal it shamelessly.
posted by The Bellman at 6:55 AM on May 18, 2010
Remember this? Even if American had later used it for marketing it would still have been make from steel jacketed depleted awesome.
There are enough things in this video where, if it was done by pros, they would have screwed with it until it was soulless but perfect. The trumpet player, for example, would have been overdubbed or they'd have driven him around town until he was a master at playing trumpet on a moving bus.
posted by Kid Charlemagne at 7:47 AM on May 18, 2010 [1 favorite]
There are enough things in this video where, if it was done by pros, they would have screwed with it until it was soulless but perfect. The trumpet player, for example, would have been overdubbed or they'd have driven him around town until he was a master at playing trumpet on a moving bus.
posted by Kid Charlemagne at 7:47 AM on May 18, 2010 [1 favorite]
I AM ADVERTISING AND I WILL EAT YOUR SOULS, ONE DELICIOUS UNGUARDED MOMENT AT A TIME
posted by lalochezia at 8:19 AM on May 18, 2010 [5 favorites]
posted by lalochezia at 8:19 AM on May 18, 2010 [5 favorites]
DU: That is a truly spectacular phrase and I intend to steal it shamelessly.
All my comments are under the Creative Commons license, free for non-commercial use.
posted by DU at 8:32 AM on May 18, 2010
All my comments are under the Creative Commons license, free for non-commercial use.
posted by DU at 8:32 AM on May 18, 2010
I'm going to meet a beautiful woman who will fall in love with me, and it will end up being a viral campaign for condoms?
My birth was a viral campaign for Christianity™.
posted by Kskomsvold at 8:54 AM on May 18, 2010 [1 favorite]
My birth was a viral campaign for Christianity™.
posted by Kskomsvold at 8:54 AM on May 18, 2010 [1 favorite]
Also, I so want to see this video but sadly it is blocked where I work. I look forward to it based on the earlier comments.
posted by Kskomsvold at 8:56 AM on May 18, 2010
posted by Kskomsvold at 8:56 AM on May 18, 2010
Hey, if there's a way for corporate sponsors to spread a little more happiness into the world, then that's one kind of corporate sponsorship I heartily approve of. No need to be a grump just because it's marketing. I hope more companies steer their marketing in this direction, if it means there'll be less of the traditional stuff we all hate.
posted by The Winsome Parker Lewis at 9:20 AM on May 18, 2010 [1 favorite]
posted by The Winsome Parker Lewis at 9:20 AM on May 18, 2010 [1 favorite]
This was sweet. I remember people complaining about that orange juice ad where they lit up a giant balloon thing in the arctic. It's not like the people there didn't enjoy the giant fake sun. Similarly, it seems pretty clear everyone in this video was really enjoying themselves.
posted by chunking express at 12:56 PM on May 18, 2010 [1 favorite]
posted by chunking express at 12:56 PM on May 18, 2010 [1 favorite]
Agreeing with many here- this is a hell of a lot better than 99% of the marketing that's gone on in the history of capitalism. Plus, it's not like it's a weapons or cigarette manufacturer bankrolling this- it's a transit system. If my employer did something like this to promote themselves, I'd be thrilled- it'd be fun, thoughtful, and help out the company that's employing me.
posted by maus at 1:32 PM on May 18, 2010 [1 favorite]
posted by maus at 1:32 PM on May 18, 2010 [1 favorite]
Mukhtar's great big amazing smile; NOT FOR SALE
*smacks rolled up newspaper on palm, gives Colgate the side-eye*
posted by louche mustachio at 4:26 PM on May 18, 2010 [1 favorite]
*smacks rolled up newspaper on palm, gives Colgate the side-eye*
posted by louche mustachio at 4:26 PM on May 18, 2010 [1 favorite]
I found this blog from the people responsible for the campaign.
It claims Mukhtar was completely unaware of what was planned for him. Also, the campaign includes the creation of designated "love seats" in the busses, for people looking for love, an initiative that's gotten a some press around out the world.
posted by cx at 4:28 PM on May 18, 2010
It claims Mukhtar was completely unaware of what was planned for him. Also, the campaign includes the creation of designated "love seats" in the busses, for people looking for love, an initiative that's gotten a some press around out the world.
posted by cx at 4:28 PM on May 18, 2010
Oh, those wacky danes - don't they know that everyone's supposed to be in cars, and that you can't get power from the wind?
posted by scruss at 5:13 PM on May 18, 2010
posted by scruss at 5:13 PM on May 18, 2010
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posted by mexican at 11:59 PM on May 17, 2010