Google's 2016 Food Trends Report
May 31, 2016 8:41 AM Subscribe
Google has crunched the data on all those food-related searches you made and released a 75-page report, Food Trends 2016 [pdf]. Spoiler: bacon isn't going anywhere.
I will totally confess that I have googled "mug cake" for nights when I really want something sweet with minimal effort. It will do the job but it's never "holy crap this is amazing" good. It's more of a "welp, this is what I get for not having anything else to fill this niche."
posted by Kitteh at 8:49 AM on May 31, 2016 [2 favorites]
posted by Kitteh at 8:49 AM on May 31, 2016 [2 favorites]
'Gender Reveal Cakes' on the rise. Seriously, humanity?
posted by sonmi at 8:53 AM on May 31, 2016 [2 favorites]
posted by sonmi at 8:53 AM on May 31, 2016 [2 favorites]
So happy about bibimbap, but surprised by bundt cakes.
posted by stoneandstar at 9:06 AM on May 31, 2016
posted by stoneandstar at 9:06 AM on May 31, 2016
Bundt cakes, you say? Hurrah for Minnesota, home of the Bundt Pan! All hail Nordicware!
Though I think calling Bundt cakes a "sustained riser" may only have been pun?
posted by wenestvedt at 9:18 AM on May 31, 2016 [2 favorites]
Though I think calling Bundt cakes a "sustained riser" may only have been pun?
posted by wenestvedt at 9:18 AM on May 31, 2016 [2 favorites]
The Dutch Baby Pancake is NOT falling...though it does puff up when baking. Seriously.... more folks need to know how to do this.
posted by answergrape at 9:18 AM on May 31, 2016 [1 favorite]
posted by answergrape at 9:18 AM on May 31, 2016 [1 favorite]
Consumers start the week off interested in Turmeric
Such are the rhythms of life.
posted by stupidsexyFlanders at 9:19 AM on May 31, 2016 [8 favorites]
Such are the rhythms of life.
posted by stupidsexyFlanders at 9:19 AM on May 31, 2016 [8 favorites]
Jesus, not to be a smug coastal asshole, but what pho info could people need?
posted by Keith Talent at 9:26 AM on May 31, 2016
posted by Keith Talent at 9:26 AM on May 31, 2016
Keith Talent - don't pages 25-27 of the report answer exactly that question? People want to know how to make it and where to get it. What else would you Google pho for?
The January spikes probably have to do with Vietnamese new year (Tết) and the general rise in interest might be Vietnamese food becoming more popular. There definitely seem to be more Vietnamese places around than when I was younger.
posted by Wretch729 at 9:34 AM on May 31, 2016 [2 favorites]
The January spikes probably have to do with Vietnamese new year (Tết) and the general rise in interest might be Vietnamese food becoming more popular. There definitely seem to be more Vietnamese places around than when I was younger.
posted by Wretch729 at 9:34 AM on May 31, 2016 [2 favorites]
this is pretty cool! I feel I've been ahead of the curve on some of these.
Interesting to see that quinoa is falling, because I never really thought it got that high. Not as high as it could have.
posted by rebent at 9:47 AM on May 31, 2016
Interesting to see that quinoa is falling, because I never really thought it got that high. Not as high as it could have.
posted by rebent at 9:47 AM on May 31, 2016
Critiques:
* Lots of terms, little data besides rough geographic heat maps completely bound up in population size and indices.
Even with that said, if there are likely thousands of more pages for each of those terms (generally something automated) then it really winds up being graphics and a little light text.
- Terminology is likely limited by significance of exclusivity
- daily Bar Chart, monthly line chart and Annual Geographic maps are likely batched for every term (seasonal adjustment is also likely automated)
- This all culminates to a data grunt curating what is actually presentable
* informative not insightful (by this, what are you going to do with this?)
* I've never put my picture on my own presentation.
* to make this insightful, show the gap of trailing food trends and those cities are where you capitalize on the term (as those that truly over-index are closer to saturated)
posted by Nanukthedog at 9:53 AM on May 31, 2016 [1 favorite]
* Lots of terms, little data besides rough geographic heat maps completely bound up in population size and indices.
Even with that said, if there are likely thousands of more pages for each of those terms (generally something automated) then it really winds up being graphics and a little light text.
- Terminology is likely limited by significance of exclusivity
- daily Bar Chart, monthly line chart and Annual Geographic maps are likely batched for every term (seasonal adjustment is also likely automated)
- This all culminates to a data grunt curating what is actually presentable
* informative not insightful (by this, what are you going to do with this?)
* I've never put my picture on my own presentation.
* to make this insightful, show the gap of trailing food trends and those cities are where you capitalize on the term (as those that truly over-index are closer to saturated)
posted by Nanukthedog at 9:53 AM on May 31, 2016 [1 favorite]
The January spikes probably have to do with Vietnamese new year (Tết) and the general rise in interest might be Vietnamese food becoming more popular. There definitely seem to be more Vietnamese places around than when I was younger.
Also, I'd think the weather plays a role in the rise of pho in January, too. Winter is really starting to set in for most of the US, and a big hot bowl of pho feels comforting and delicious in a way that it might not in say, July.
Come to think of it, pho might also appeal to people who want light, clean, healthy-seeming food in January, when the wave of New Year's dieting kicks in as well.
posted by PearlRose at 10:15 AM on May 31, 2016 [1 favorite]
Also, I'd think the weather plays a role in the rise of pho in January, too. Winter is really starting to set in for most of the US, and a big hot bowl of pho feels comforting and delicious in a way that it might not in say, July.
Come to think of it, pho might also appeal to people who want light, clean, healthy-seeming food in January, when the wave of New Year's dieting kicks in as well.
posted by PearlRose at 10:15 AM on May 31, 2016 [1 favorite]
When I tried to google for pho a year ago, google started giving me regular updates for the price of shares in Powershares Water Resource Portfolio (trading under the symbol "PHO").
posted by paper chromatographologist at 10:18 AM on May 31, 2016 [2 favorites]
posted by paper chromatographologist at 10:18 AM on May 31, 2016 [2 favorites]
I was so much more excited when I thought it was mung cake not mug cake. Still pretty cool though! I'm doing my part for pork by searching andouillette, though I'm sure people would wish I didn't :).
posted by Carillon at 10:21 AM on May 31, 2016
posted by Carillon at 10:21 AM on May 31, 2016
informative not insightful (by this, what are you going to do with this?)
Declining interest in gluten free foods and quinoa might affect the balance of crops that a farmer decides to plant. Or products that a grocery store decides to stock. Or menu selection for restauranteurs.
Same thing for declining interest in bacon-as-a-flavoring. If I owned a fancy doughnut or cupcake shop I'd be looking for replacements for any menu items that contained bacon.
posted by jedicus at 10:34 AM on May 31, 2016
Declining interest in gluten free foods and quinoa might affect the balance of crops that a farmer decides to plant. Or products that a grocery store decides to stock. Or menu selection for restauranteurs.
Same thing for declining interest in bacon-as-a-flavoring. If I owned a fancy doughnut or cupcake shop I'd be looking for replacements for any menu items that contained bacon.
posted by jedicus at 10:34 AM on May 31, 2016
I did not know about these "Gender Reveal Cakes". But then, I'm in North Carolina, so they might be illegal here.
posted by bendybendy at 10:45 AM on May 31, 2016 [7 favorites]
posted by bendybendy at 10:45 AM on May 31, 2016 [7 favorites]
I just saw my first gender reveal video today. So multiplying by my uncool factor, I guess this has been a thing for a year or so.
posted by stupidsexyFlanders at 11:05 AM on May 31, 2016
posted by stupidsexyFlanders at 11:05 AM on May 31, 2016
If I owned a fancy doughnut or cupcake shop I'd be looking for replacements for any menu items that contained bacon.
I have to say, I'm not ready for turmeric curry muffin tops.
Curry beef buns, on the other hand...
posted by bonehead at 11:13 AM on May 31, 2016
I have to say, I'm not ready for turmeric curry muffin tops.
Curry beef buns, on the other hand...
posted by bonehead at 11:13 AM on May 31, 2016
Same thing for declining interest in bacon-as-a-flavoring. If I owned a fancy doughnut or cupcake shop I'd be looking for replacements for any menu items that contained bacon.
I saw bacon-maple potato chips in the store the other day. I took a picture of it with the intention to share it along with a comment of disgust. Then I realized it wasn't worth it because the fad is long over and the chips were on discount.
posted by linear_arborescent_thought at 11:47 AM on May 31, 2016 [1 favorite]
I saw bacon-maple potato chips in the store the other day. I took a picture of it with the intention to share it along with a comment of disgust. Then I realized it wasn't worth it because the fad is long over and the chips were on discount.
posted by linear_arborescent_thought at 11:47 AM on May 31, 2016 [1 favorite]
um you could get them and send them to me maybe if you don't like them because I would give them a happy if temporary home
posted by feckless fecal fear mongering at 11:52 AM on May 31, 2016
posted by feckless fecal fear mongering at 11:52 AM on May 31, 2016
Jesus H. How are cake pops up 53%??? Haven't we reached peak cake pop yet?!
posted by Sophie1 at 12:49 PM on May 31, 2016
posted by Sophie1 at 12:49 PM on May 31, 2016
From the associated search terms in the pho section, my new favorite parody music video: "What Does the Phở Say?"
if I hadn't just eaten lunch I'd be headed straight to Than Bros. right now
posted by karayel at 1:11 PM on May 31, 2016 [2 favorites]
if I hadn't just eaten lunch I'd be headed straight to Than Bros. right now
posted by karayel at 1:11 PM on May 31, 2016 [2 favorites]
Top Volume Recipe Queries:
posted by Room 641-A at 2:29 PM on May 31, 2016 [2 favorites]
waffle recipeLooks like a lot of people are smelling what The Rock is cooking.
sugar cookie recipe
brownie recipe
chocolate cake recipe
cupcake recipes
cod recipes
pie crust recipe
posted by Room 641-A at 2:29 PM on May 31, 2016 [2 favorites]
Would it be possible to make a cake such that any which way you slice it you reveal the words SOCIAL CONSTRUCT in green?
posted by Bromius at 3:05 PM on May 31, 2016 [10 favorites]
posted by Bromius at 3:05 PM on May 31, 2016 [10 favorites]
I would assume a large percentage (maybe even majority) of Google interest in Phở is concentrated in Phở puns. Also Pun Boosting for Ramen (4GB of RAMen), Rigatoni (Italian IronMan, Rigatoni Stark), Bibimbap (what some people want to do to Bibi Netanyahu), Bundt Cake (should be more seasonal, for baseball). Smash Cake (didn't they have a couple hit records in the 90s?), and especially Jackfruit. I don't mean to be Sourdough about it.
posted by oneswellfoop at 5:56 PM on May 31, 2016 [1 favorite]
posted by oneswellfoop at 5:56 PM on May 31, 2016 [1 favorite]
I've been googling Pho for years, and then being like "all that work? it's $7 and you can't throw a brick without hitting two vietnamese places."
I've never made it.
posted by euphoria066 at 6:02 PM on May 31, 2016
I've never made it.
posted by euphoria066 at 6:02 PM on May 31, 2016
Smash Cake
Smash cake? Smash cake. Holy WTF.
Manufactured mess. For a one-year old. I rarely say this but, I can't even.
posted by Room 641-A at 6:10 PM on May 31, 2016
Smash cake? Smash cake. Holy WTF.
Manufactured mess. For a one-year old. I rarely say this but, I can't even.
posted by Room 641-A at 6:10 PM on May 31, 2016
Sad to see the rise of overnight oats. Known plenty of people who have made it, and served it to company (including me). It's never better than a gluey, miserable mess of overcooked oats. That's a trend that just needs to stop. Oatmeal can be good!
posted by General Malaise at 6:00 AM on June 1, 2016
posted by General Malaise at 6:00 AM on June 1, 2016
If you want great oatmeal, make it entirely with milk. 2% is fine. That's how my mom made it and it has ruined any other kind. It's really, really good. If you throw the oats in right away instead of waiting for it to boil you get a bit of the je ne said quoi that overnight oatmeal is reaching for. (I eat it with butter and salt, but I bet sweet versions would be good with alter-cow milk.)
posted by Room 641-A at 10:21 AM on June 1, 2016
posted by Room 641-A at 10:21 AM on June 1, 2016
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Praise the lord, hallelujah!
posted by Melismata at 8:45 AM on May 31, 2016