post title

March 25, 2014 10:25 AM

This Is a Generic Brand Video. This is a supplementary link.
posted by Combustible Edison Lighthouse (18 comments total)

Reminds me of the Veridian Dynamics commercials from Better Off Ted.
posted by comradechu at 10:30 AM on March 25, 2014 [2 favorites]

A revolution is coming.
Business is changing.
Changing at the speed of information.
Whoever adapts first wins.
In order to compete, we innovate.
In order to innovate, we redefine.
How do we redefine?
With a new definition.
Imagine a new way to do business
Faster than a cheetah
Stronger than another cheetah
more Magnificent than a fish, or a whale
So what is it? what is it exactly that will revolutionize the way we do business? Simple. It's...
JABBERWOCKY
The game is changing. Right now. Coming Soon.
posted by blue_beetle at 10:37 AM on March 25, 2014 [4 favorites]

I've worked with executives and managers who absolutely, utterly love ads like that.
They like hanging inspirational posters around the office, too.
posted by Thorzdad at 10:39 AM on March 25, 2014

Children. Hope. Wind Power. Chinese Word.
posted by The Whelk at 10:41 AM on March 25, 2014

It would have been better as an earnest ad about nothing in particular, instead of the in-on-the-joke voice over.
posted by Mei's lost sandal at 10:57 AM on March 25, 2014 [2 favorites]

This is a comment.

This is a non sequitur following that comment that I hope will be funny.
posted by tommasz at 10:58 AM on March 25, 2014 [1 favorite]

It would have been better as an earnest ad about nothing in particular, instead of the in-on-the-joke voice over.

But then there would be absolutely nothing distinguishing it from actual ads.
posted by Valued Customer at 11:05 AM on March 25, 2014 [4 favorites]

The next thing Dissolve has to do is put together a spot using its stock footage that is not a hackneyed mess, to show what their service can do when used for good purposes.

(Also, that is a flask, not a beaker.)
posted by JimInLoganSquare at 11:16 AM on March 25, 2014

This meta commentary is essentially a dup.
posted by clvrmnky at 11:18 AM on March 25, 2014 [1 favorite]

Pepsi Blueprint
posted by drlith at 11:24 AM on March 25, 2014 [2 favorites]

Have not watched the video or read upthread; this is a comment with the disclaimer that I haven't.
posted by randomkeystrike at 12:16 PM on March 25, 2014

But then there would be absolutely nothing distinguishing it from actual ads.

But it is an actual ad, so there is actually nothing distinguishing it from actual ads.
posted by The 10th Regiment of Foot at 12:59 PM on March 25, 2014 [2 favorites]

There's some really good generic comments from generic marketing guys in the YouTube comments as well, including a generic "look at what my buddies did (disclosure: they pay me for this)" comment from generic thought-leader guy.
posted by effbot at 1:21 PM on March 25, 2014 [1 favorite]

I can't believe I'm bothering to comment that the voiceover confuses "time-lapse" for "stop-motion" at around 1:17. This is, like, tremendously embarrassing for me, a serious character flaw, and it's unlikely this cutesy metacommentary (now third-order metacommentary — wait: now n+1^th-order metacommentary) will sufficiently mitigate that unfortunate truth. Will I have the willpower to avoid hitting "Post Comment"?
posted by nobody at 6:08 PM on March 25, 2014

Great vid. But using one's own stock clips to explode the tropes represented by said clips doesn't seem like a particularly promising way of selling said clips.
posted by ZenMasterThis at 7:10 PM on March 25, 2014

Seeing this clip reminded me of the classic We Got That B Roll (if you haven't seen it)
posted by furiousthought at 7:40 PM on March 26, 2014

This post is now in my Recent Activity.
posted by homunculus at 10:56 PM on March 26, 2014

This looks exactly like the Range Resources ads that they run constantly here in Pennsylvania.
posted by octothorpe at 2:24 PM on March 29, 2014