Areva TV Ad

April 14, 2004 8:45 AM

Areva! Cool pixel art ad set to the tune of :::gasp:::"Funky Town"
posted by azul (11 comments total)

watch the interviews ... i do love the earth shattering revelation that no 35mm real camera was used. cheers mate .. earning your 75% of the production budget there.
posted by mrben at 9:05 AM on April 14, 2004

Very similar (so much so that it must be the same creators) video for the band Royksopp's song "Remind Me". Definitely worth checking out.
posted by gwint at 9:18 AM on April 14, 2004

Cool link there gwint. I bet no 35mm camera was used here either.
posted by azul at 10:06 AM on April 14, 2004

Hmm... did a little more poking around and it appears that the two videos may be linked although not created by the same people. Still, they're both very cool.
posted by gwint at 10:06 AM on April 14, 2004

I'm lazy, so tell me... do they give any credit to Sim City?
posted by jpburns at 10:17 AM on April 14, 2004

Thank you gwint, that is brilliant! Who knew that Edward Tufte was doing music videos?
posted by adamrice at 10:19 AM on April 14, 2004

The mention of yellowcake, Funkytown, and the dancing Sims™ at the end of the spot make it one of my favorite spots on TV. I only wish I could get Funckytown out of my brain.

If I ever needed a big international energy company I'd choose these guys.
posted by birdherder at 10:46 AM on April 14, 2004

Thanks azul! I've been looking everywhere for this company...for their ad. I only saw it once on cnn and i forgot Areva's name. Pixel art and Mefi. Today is good.
posted by phyrewerx at 4:13 PM on April 14, 2004

azul, just to pick a nit: Your link to the lyrics indicates the song is by Pseudo Echo. Pseudo Echo covered "Funkytown," but the original (and the version in the ad) was by Lipps, Inc.
posted by subgenius at 6:31 PM on April 14, 2004

Well taken, Sir. My apologies.
posted by azul at 7:22 PM on April 14, 2004

If every ad looked this good I'd watch more television.
posted by Ynoxas at 9:07 PM on April 14, 2004