Branding & Marketing. Top *BRANDS* 2006, 2005, 2004

January 8, 2007 2:33 AM

Top 'BRANDS' 2006, 2005, 2004 - Current List and Achive Overview on How survey was done.... What BRANDS have the most recognition and are the most popular with Americans? Here are the results of the current annual survey and achives from the past two years "With the multitude of brand choices available to consumers, this survey is an important indicator of consumer activity and its correlation to social behavior .... Companies that can provide a clear and consistent brand to consumers, as well as harmonize with social changes will find themselves in a promising position, as illustrated by top-ranking brands..."
posted by Bodyguard (16 comments total)

Related - New York Times Feed on What's Ahead for Advertising - new directions
posted by Bodyguard at 2:39 AM on January 8, 2007

Googlehoo Sirius360 satellite extreme Winfrey DVRpodbay. Amazon, Lost Makeover Edition! Kohl's NASCAR subway fox!

BRIAN WILLIAMS! BRIAN WILLIAMS!! BRIAAAAAAAN WILLIAAAAAAAAAMS!!!
posted by loquacious at 2:58 AM on January 8, 2007

Uh, why is this interesting?
posted by poxuppit at 3:19 AM on January 8, 2007

And you couldn't have done this without the ugly line breaks and bold?
posted by Rhomboid at 3:28 AM on January 8, 2007

Now I know how to be an American. Thanks.
posted by strawberryviagra at 3:31 AM on January 8, 2007 [1 favorite]

...according to a blogger who read a one line digg story referencing an SEO blog piece about an article in the Guardian squeezed from what was probably a limited view of the "2006 ImagePower Newsmaker brands survey".

Your "how it was done" link is a press release from the company that undertook the research. Smells like someone selling something to me...

nb. not the post, the report.
posted by davehat at 4:19 AM on January 8, 2007

This Top Global Brands: World's Most Valuable International Trademarks In 2006 looks a little more representative of world brands:

1. Coca-Cola (U.S) ... US$67 billion ... -1%
2. Microsoft (U.S.) ... $56.9 billion ... -5%
3. IBM (U.S.) ... $56.2 billion ... +5%
4. General Electric (U.S.) ... $48.9 billion ... +4%
5. Intel (U.S.) ... $32.3 billion ... -9%
6. Nokia (Finland) ... $30.1 billion ... +14%
7. Toyota (Japan) ... $27.9 billion ... +12%
8. Disney (U.S.) ... $27.8 billion ... +5%
9. McDonald's (U.S.) ... $27.5 billion ... +6%
10. Mercedes (Germany) ... $21.8 billion ... +9%
11. Citi (U.S.) ... $21.5 billion ... +7%
12. Marlboro (U.S.) ... $21.4 billion ... +1%
13. Hewlett-Packard (U.S.) ... $20.5 billion ... +8%
14. American Express (U.S.) ... $19.6 billion ... +6%
15. BMW (Germany) ... $19.6 billion ... +15%
16. Gillette (U.S.) ... $19.6 billion ... +12%
17. Louis Vuitton (France) ... $17.6 billion ... +10%
18. Cisco (U.S.) ... $17.5 billion ... +6%
19. Honda (Japan) ... $17.1 billion ... +8%
20. Samsung (South Korea) ... $16.2 billion ... +8%
21. Merril Lynch (U.S.) ... $13 billion ... +8%
22. Pepsi (U.S) ... $12.7 billion ... +2%
23. Nescafe (Switzerland) ... $12.5 billion ... +2%
24. Google (U.S.) ... $12.4 billion ... +46%
25. Dell (U.S.) ... $12.3 billion ... -7%
26. Sony (Japan) ... $11.7 billion ... +9%
27. Budweiser (U.S.) ... $11.7 billion ... -2%
28. HSBC (U.K.) ... $11.6 billion ... +11%0
29. Oracle (U.S.) ... $11.5 billion ... +5%
30. Ford (U.S.) ... $11.1 billion ... -16%
31. Nike (U.S.) ... $10.9 billion ... +8%
32. UPS (U.S.) ... $10.7 billion ... +8%
33. JP Morgan (U.S.) ... $10.2 billion ... +8%
34. SAP (Germany) ... $10 billion ... +11%
35. Canon (Japan) ... $9.9 billion ... +10%
36. Morgan Stanley (U.S.) ... $9.8 billion ... 0%
37. Goldman Sachs (U.S.) ... $9.8 billion ... +13%
38. Pfizer (U.S.) ... $9.6 billion ... -4%
39. Apple (U.S.) ... $9.1 billion ... +14%
40. Kellogg's (U.S.) ... $8.8 billion ... +6%

posted by pracowity at 4:31 AM on January 8, 2007

Didn't this have the shit kicked out of it on /. the other day?

(Ah, yes. Of course, being /., it was a rehash from another tech news site, which had given it an anti-Sony spin.)

It's just a typical slow-news-week-padding PR release from Landor Associates, a market research / brand building company. Or, more correctly, it's a blogger's pickup of a wire story based on a PR press release.
posted by Pinback at 4:58 AM on January 8, 2007

41. Tony Romo fell 1 point on Sunday.
posted by hal9k at 5:17 AM on January 8, 2007 [1 favorite]

Kind of interesting that the only American auto company on the (top 40) list, is also the only double digit % loser on the list.
posted by edgeways at 6:01 AM on January 8, 2007

"DVR technology" is not a brand (or even a *BRAND*).
posted by Terminal Verbosity at 6:07 AM on January 8, 2007

Branding is dead.
posted by paulsc at 6:41 AM on January 8, 2007

paulsc: "Branding is dead."

.
posted by PeterMcDermott at 7:39 AM on January 8, 2007

The New Politics of Consumption (with discussion and response) - a few years old but still one of the most incisive analyses.
posted by Rumple at 9:27 AM on January 8, 2007

"Yeah, if a bitch gets molested in the store, she don't buy nothin', and that ain't rational." / paraphrase of hasty print-out, from section on consumer behavior.
posted by gorgor_balabala at 2:18 PM on January 8, 2007

Las Vegas is a brand?
posted by Robert Angelo at 8:09 PM on January 8, 2007