LIKE
March 9, 2011 12:09 PM Subscribe
The Like Log Study: [SLVimeo] What can we learn from Facebook reactions to online news? Sortable statistics from a study on Facebook "Likes" of major news sites and stories.
From the Top 40 articles: Tired Gay succumbs to Dix in 200 meters.
Of course it's right near the top!
posted by ericb at 1:08 PM on March 9, 2011 [2 favorites]
Of course it's right near the top!
posted by ericb at 1:08 PM on March 9, 2011 [2 favorites]
Hey guys, thanks for sharing!
I am the author of the study, happy to take any questions. Just paid 5$ to to jump in :)
posted by yurylifshits at 1:09 PM on March 9, 2011 [2 favorites]
I am the author of the study, happy to take any questions. Just paid 5$ to to jump in :)
posted by yurylifshits at 1:09 PM on March 9, 2011 [2 favorites]
2ericb So it was Metafilter's job to promote Tired gay story?
You guys can turn an article into the real hit :)
posted by yurylifshits at 1:11 PM on March 9, 2011
You guys can turn an article into the real hit :)
posted by yurylifshits at 1:11 PM on March 9, 2011
"Sadly, web articles are basically lost 24 hours after publication. Our measurements show that fewer than 20% of likes come after the first day."
I suspect that the majority of MetaFilter FPPs follow a similar trend line.
posted by ericb at 1:14 PM on March 9, 2011
I suspect that the majority of MetaFilter FPPs follow a similar trend line.
posted by ericb at 1:14 PM on March 9, 2011
2hippybear
By 'lost' I mean 'lost by human readers'. And I only claim that reactions have stopped. It can still be in search results, there are still new visits, but no new tweets and no new likes.
posted by yurylifshits at 1:26 PM on March 9, 2011
By 'lost' I mean 'lost by human readers'. And I only claim that reactions have stopped. It can still be in search results, there are still new visits, but no new tweets and no new likes.
posted by yurylifshits at 1:26 PM on March 9, 2011
Hey Yury, thanks for stopping by! How did you determine that there are 10 likes per 1000 pageviews? Also, do you know the ratio for pageviews per retweet?
posted by joedan at 3:07 PM on March 9, 2011
posted by joedan at 3:07 PM on March 9, 2011
2joedan
Several websites such as Forbes Blogs, Gawker Network (Gizmodo, Lifehacker, Gawker), Business Insider and Change.org display individual pageview counts for every article. Using Facebook API and TweetMeme API i retrieved the like/tweet counts for all their articles. Then I took an average value of (like count/pageview count). I computed separate averages among (1) all articles (2) all articles excluding top 10.
Here are the results: http://ediscope.labs.yahoo.net/perpageview.png
In fact, this chart is on the original study page: http://ediscope.labs.yahoo.net
posted by yurylifshits at 3:13 PM on March 9, 2011
Several websites such as Forbes Blogs, Gawker Network (Gizmodo, Lifehacker, Gawker), Business Insider and Change.org display individual pageview counts for every article. Using Facebook API and TweetMeme API i retrieved the like/tweet counts for all their articles. Then I took an average value of (like count/pageview count). I computed separate averages among (1) all articles (2) all articles excluding top 10.
Here are the results: http://ediscope.labs.yahoo.net/perpageview.png
In fact, this chart is on the original study page: http://ediscope.labs.yahoo.net
posted by yurylifshits at 3:13 PM on March 9, 2011
When I hear about "liking" a news story, I am reminded of a conversation with an employee of Preview House, which set up a dedicated theater in Hollywood in the '60s for pre-testing TV shows - and TV commercials. He said they set up dials in the armrests of the first two rows so viewers could give instant reactions to whether they were interested or entertained by what was on the screen. The test-givers totally emphasized that it wasn't about 'liking' anything, it was about how it held your attention. Still, people being tested always turned the knobs down when the villain appeared or something bad happened to the hero. He was positive that testing was responsible for the proliferation of long 'training montages' in the '70s/'80s... because the one in "Rocky" rated through the roof. I remain suspicious that a lot of world news is de-emphasized because the foreign despots test badly.
posted by oneswellfoop at 4:36 PM on March 9, 2011
posted by oneswellfoop at 4:36 PM on March 9, 2011
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Kneejerk aside, the data is interesting to see (especially the "heat maps") but not terribly surprising. The topics seem to line up well with the activity I've seen here and on other sites.
posted by The Winsome Parker Lewis at 12:26 PM on March 9, 2011