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December 28, 2015 12:42 PM Subscribe
This is a well orchestrated and cynical marketing campaign by john st, isn't it? Just because your industry is exploiting "feminism" to sell products to women doesn't automatically make you any better, you now.
posted by Foci for Analysis at 1:02 PM on December 28, 2015
posted by Foci for Analysis at 1:02 PM on December 28, 2015
I don't understand the shoes one, at all. Are we supposed to think the women looking at the shoes think their feet are ugly when they walk up, a damp banner falls behind them, and suddenly think their feet are pretty? Is this satire? I hope this is satire.
posted by The corpse in the library at 1:08 PM on December 28, 2015 [4 favorites]
posted by The corpse in the library at 1:08 PM on December 28, 2015 [4 favorites]
OK it is satire and I feel stupid for missing the first link. Carry on without me.
posted by The corpse in the library at 1:09 PM on December 28, 2015
posted by The corpse in the library at 1:09 PM on December 28, 2015
"If she's crying, she's buying."
LoL.
posted by klanawa at 1:09 PM on December 28, 2015 [3 favorites]
LoL.
posted by klanawa at 1:09 PM on December 28, 2015 [3 favorites]
This is a well orchestrated and cynical marketing campaign by john st, isn't it?
No no you don't get it they're satirically winking at an infinitesimally less knowing version of the exact lies they tell for a living, it's very hip and also progressive
posted by RogerB at 1:10 PM on December 28, 2015 [6 favorites]
No no you don't get it they're satirically winking at an infinitesimally less knowing version of the exact lies they tell for a living, it's very hip and also progressive
posted by RogerB at 1:10 PM on December 28, 2015 [6 favorites]
The woman's hand gestures at the upside down Golden Arches killed me.
Also:
"It smells like b.o." // "Or is it confidence?"
posted by MCMikeNamara at 1:21 PM on December 28, 2015 [2 favorites]
Also:
"It smells like b.o." // "Or is it confidence?"
posted by MCMikeNamara at 1:21 PM on December 28, 2015 [2 favorites]
And not one salad to be found! We truly are entering a new era.
posted by a halcyon day at 1:21 PM on December 28, 2015 [1 favorite]
posted by a halcyon day at 1:21 PM on December 28, 2015 [1 favorite]
Oooh, ooh! Could they make one about Poe's Law, now?
posted by signal at 1:32 PM on December 28, 2015
posted by signal at 1:32 PM on December 28, 2015
The corpse in the library: "I don't understand the shoes one, at all. Are we supposed to think the women looking at the shoes think their feet are ugly when they walk up, a damp banner falls behind them, and suddenly think their feet are pretty? Is this satire? I hope this is satire."
I am male and my feet ARE ugly.
posted by Samizdata at 1:36 PM on December 28, 2015 [1 favorite]
I am male and my feet ARE ugly.
posted by Samizdata at 1:36 PM on December 28, 2015 [1 favorite]
The human foot is ugly and unhygienic. This is not a feminist issue. NEXT.
posted by pxe2000 at 1:43 PM on December 28, 2015 [1 favorite]
posted by pxe2000 at 1:43 PM on December 28, 2015 [1 favorite]
Yeah, I'm really not sure what the joke is supposed to be. It seems to be making fun of the services they're trying to sell. I guess if John St. was trying to send the message, "Hire us if you want your ad campaign to be confusing and counterproductive," mission accomplished.
Also, FYI, Jane St. is a real place in Toronto. It is known as "that place where all the murders happen." John St. is a Toronto-based ad agency. They know that.
posted by Sys Rq at 1:49 PM on December 28, 2015 [1 favorite]
Also, FYI, Jane St. is a real place in Toronto. It is known as "that place where all the murders happen." John St. is a Toronto-based ad agency. They know that.
posted by Sys Rq at 1:49 PM on December 28, 2015 [1 favorite]
Well, like, the production values, acting, and tone consistency are all really consistently good.
posted by zeek321 at 1:59 PM on December 28, 2015
posted by zeek321 at 1:59 PM on December 28, 2015
'"i didn't think female empowerment was right for our brand. jane st. proved me wrong."
- mark burnberg, hank's cabinet hardware'
Love it.
they're satirically winking at an infinitesimally less knowing version of the exact lies they tell for a living, it's very hip and also progressive
Makes sense. What's the purpose though? To position themselves as cool and knowing? To get their name out?
John's St.'s work page has a handful of other productions poking fun at the advertising industry, though none as funny as this. Is it becoming a thing for ad companies to do this?
posted by gold-in-green at 2:28 PM on December 28, 2015
- mark burnberg, hank's cabinet hardware'
Love it.
they're satirically winking at an infinitesimally less knowing version of the exact lies they tell for a living, it's very hip and also progressive
Makes sense. What's the purpose though? To position themselves as cool and knowing? To get their name out?
John's St.'s work page has a handful of other productions poking fun at the advertising industry, though none as funny as this. Is it becoming a thing for ad companies to do this?
posted by gold-in-green at 2:28 PM on December 28, 2015
Also, FYI, Jane St. is a real place in Toronto. It is known as "that place where all the murders happen." John St. is a Toronto-based ad agency. They know that.
Jane Street (well, technically Jane Street Capital, but everyone just calls it Jane Street) is also a financial firm in New York that does a lot of interesting software stuff. As a software engineer in NYC it's a very well known company, so I did a serious double-take when I first saw this post.
posted by Itaxpica at 2:37 PM on December 28, 2015 [4 favorites]
Jane Street (well, technically Jane Street Capital, but everyone just calls it Jane Street) is also a financial firm in New York that does a lot of interesting software stuff. As a software engineer in NYC it's a very well known company, so I did a serious double-take when I first saw this post.
posted by Itaxpica at 2:37 PM on December 28, 2015 [4 favorites]
What's the purpose though? To position themselves as cool and knowing? To get their name out?
To convince themselves when they stare in the mirror that the eyes staring back aren't soulless.
posted by Lyme Drop at 2:49 PM on December 28, 2015 [2 favorites]
To convince themselves when they stare in the mirror that the eyes staring back aren't soulless.
posted by Lyme Drop at 2:49 PM on December 28, 2015 [2 favorites]
Are we laughing at or laughing with this satirical advert for an ad agency that's mocking ad agencies that either present or believe themselves to be forwarding progressive ads?
posted by lucidium at 3:12 PM on December 28, 2015
posted by lucidium at 3:12 PM on December 28, 2015
When all you have are lemons, make a lemon-scented feminine personal hygiene product. Ironically.
posted by Chitownfats at 3:14 PM on December 28, 2015 [3 favorites]
posted by Chitownfats at 3:14 PM on December 28, 2015 [3 favorites]
gold-in-green: "'"i didn't think female empowerment was right for our brand. jane st. proved me wrong."
- mark burnberg, hank's cabinet hardware'
Love it.
they're satirically winking at an infinitesimally less knowing version of the exact lies they tell for a living, it's very hip and also progressive
Makes sense. What's the purpose though? To position themselves as cool and knowing? To get their name out?
John's St.'s work page has a handful of other productions poking fun at the advertising industry, though none as funny as this. Is it becoming a thing for ad companies to do this?"
I imagine being perceived as irreverent means you are creative and definite viral fodder...
posted by Samizdata at 8:11 PM on December 28, 2015
- mark burnberg, hank's cabinet hardware'
Love it.
they're satirically winking at an infinitesimally less knowing version of the exact lies they tell for a living, it's very hip and also progressive
Makes sense. What's the purpose though? To position themselves as cool and knowing? To get their name out?
John's St.'s work page has a handful of other productions poking fun at the advertising industry, though none as funny as this. Is it becoming a thing for ad companies to do this?"
I imagine being perceived as irreverent means you are creative and definite viral fodder...
posted by Samizdata at 8:11 PM on December 28, 2015
As a software engineer in NYC it's a very well known company, so I did a serious double-take when I first saw this post.
I was thinking "wait, if they're an ad agency why are they constantly posting stuff about ML languages...?"
posted by a snickering nuthatch at 9:21 PM on December 28, 2015
I was thinking "wait, if they're an ad agency why are they constantly posting stuff about ML languages...?"
posted by a snickering nuthatch at 9:21 PM on December 28, 2015
It is known as "that place where all the murders happen."
Maybe to people who never leave the core. I know it as "the subway stop by the Humber Cinema" or "the street that meant I missed the bus stop for Rob's house again."
posted by Mike Smith at 7:24 AM on December 29, 2015
Maybe to people who never leave the core. I know it as "the subway stop by the Humber Cinema" or "the street that meant I missed the bus stop for Rob's house again."
posted by Mike Smith at 7:24 AM on December 29, 2015
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Absolutely perfect.
posted by Frayed Knot at 12:50 PM on December 28, 2015 [4 favorites]