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June 2, 2017 7:13 AM Subscribe
Mary Meeker releases her latest internet trends report. Using ad revenue as her lens, Meeker looks into technology trends for mobile, gaming, media, and health care. There are sections devoted to China, India, and the United States.
It would be nice if there was an actual physical report instead of, solely, a slide deck.
posted by codacorolla at 7:38 AM on June 2, 2017 [1 favorite]
posted by codacorolla at 7:38 AM on June 2, 2017 [1 favorite]
I miss the good old days of Executive Summaries...
posted by twsf at 7:41 AM on June 2, 2017 [1 favorite]
posted by twsf at 7:41 AM on June 2, 2017 [1 favorite]
mobile ads vs mobile blocking...could the internet actually catch fire and burn down?
posted by judson at 7:56 AM on June 2, 2017 [2 favorites]
posted by judson at 7:56 AM on June 2, 2017 [2 favorites]
"It would be nice if there was an actual physical report instead of, solely, a slide deck"
There is a small "view a PDF of the report'" link but it is just a slide-per-page copy of the PPT. You can print it for a physical copy. Might be able to get 4 slides per page, duplex printed. Still be close to 90 sheets.
posted by bz at 7:58 AM on June 2, 2017 [1 favorite]
There is a small "view a PDF of the report'" link but it is just a slide-per-page copy of the PPT. You can print it for a physical copy. Might be able to get 4 slides per page, duplex printed. Still be close to 90 sheets.
posted by bz at 7:58 AM on June 2, 2017 [1 favorite]
I learned about this through Anil Dash on Twitter, who has this to say about the way she presents America as a business, and misrepresents money spent on social services by not adjusting costs for inflation.
posted by Kutsuwamushi at 8:21 AM on June 2, 2017 [3 favorites]
posted by Kutsuwamushi at 8:21 AM on June 2, 2017 [3 favorites]
Didn't mind clicking through it all myself since a lot of the report was fascinating. (Although I definitely could have gone for some further context on some of the info.)
A fair bit of the trends doesn't really strike me as all that surprising since things like the rise in gaming and the direction of online ads are certainly noticeable without any prompting, but, man, some of the numbers still boggle the mind. I'm not going to click back through to find the precise totals, but there are something like 2.6 billion gamers and dramatic continued growth in the field with related attention in wide ranges of internet businesses. It's something I kind of knew, but never really grasped the true scope of.
The same is true for the speed of change in some areas like advertising, mobile phones, shipping and all the associated product and business changes that accompany that shift. It's obvious it's happening, but seeing the scale and speed of the change is still hard to process from an outside perspective. Along with that, of course, is some pleasure in seeing the decline of older media properties and ad delivery methods that I will not mourn for.
The sections on special sections on China, India, and health care are also interesting, and the one on the US is as expected depressing and made even more so given our current, um, "leadership" which will only add further momentum to the decline.
Great link. It's something I hope to go through more thoroughly in smaller segments later on.
posted by gusottertrout at 8:30 AM on June 2, 2017 [1 favorite]
A fair bit of the trends doesn't really strike me as all that surprising since things like the rise in gaming and the direction of online ads are certainly noticeable without any prompting, but, man, some of the numbers still boggle the mind. I'm not going to click back through to find the precise totals, but there are something like 2.6 billion gamers and dramatic continued growth in the field with related attention in wide ranges of internet businesses. It's something I kind of knew, but never really grasped the true scope of.
The same is true for the speed of change in some areas like advertising, mobile phones, shipping and all the associated product and business changes that accompany that shift. It's obvious it's happening, but seeing the scale and speed of the change is still hard to process from an outside perspective. Along with that, of course, is some pleasure in seeing the decline of older media properties and ad delivery methods that I will not mourn for.
The sections on special sections on China, India, and health care are also interesting, and the one on the US is as expected depressing and made even more so given our current, um, "leadership" which will only add further momentum to the decline.
Great link. It's something I hope to go through more thoroughly in smaller segments later on.
posted by gusottertrout at 8:30 AM on June 2, 2017 [1 favorite]
MEDIA =
DISRUPTION DISRUPTION @
TORRID PACE
Advertising Inefficiency =I'm surprised to learn that there actually is someone named Mary Meeker who appears to work in related fields. But, surely this is the Yes Men pretending to be her, right? There's no way this isn't a parody. . . right?
Increasingly Exposed by Data...
Right 'Ad' @ Right Place / Time
I'll never again complain about my colleagues' talks. And this time I mean it.
posted by eotvos at 8:55 AM on June 2, 2017
Yeah, I was struck by the "there is a lot of ad money waiting on mobile" and "mobile users increasingly blocking ads" and, maybe "mobile sales plateauing." The latter two kind of undercut the former.
posted by GenjiandProust at 9:02 AM on June 2, 2017
posted by GenjiandProust at 9:02 AM on June 2, 2017
I mostly want an actual report, because there are a few interesting statistics in her section on gaming, but it's a pain in the ass to comb through tiny footnote citations, and it would also be nice to have more context for them before I go digging through a useless paper.
posted by codacorolla at 9:16 AM on June 2, 2017
posted by codacorolla at 9:16 AM on June 2, 2017
Yeah, I was struck by the "there is a lot of ad money waiting on mobile" and "mobile users increasingly blocking ads" and, maybe "mobile sales plateauing." The latter two kind of undercut the former.
So I work in "ad tech". For the most part, people have no idea what to do with mobile advertising. There are loads of clicks, but they're frequently accidental. People largely don't buy things on mobile, so no one can figure out if they're getting any results from their mobile ads. Marketers are slowly getting more sophisticated and figuring out that they should be doing something besides counting clicks (in general, not just on mobile). There's a lot of money to be made if you can figure out attribution on mobile (or how to get people to buy things on mobile). Ad-blocking is the least of anyone's concerns when it comes to mobile. (I'm taking "mobile sales are plateauing" as being about the handset sales slides. I don't think that matters. No one is thinking they're making money on mobile ads because more people are buying smartphones. If anything they live in a blinkered tech industry world where everyone's had a smartphone for ten years.)
posted by hoyland at 4:33 PM on June 2, 2017 [2 favorites]
So I work in "ad tech". For the most part, people have no idea what to do with mobile advertising. There are loads of clicks, but they're frequently accidental. People largely don't buy things on mobile, so no one can figure out if they're getting any results from their mobile ads. Marketers are slowly getting more sophisticated and figuring out that they should be doing something besides counting clicks (in general, not just on mobile). There's a lot of money to be made if you can figure out attribution on mobile (or how to get people to buy things on mobile). Ad-blocking is the least of anyone's concerns when it comes to mobile. (I'm taking "mobile sales are plateauing" as being about the handset sales slides. I don't think that matters. No one is thinking they're making money on mobile ads because more people are buying smartphones. If anything they live in a blinkered tech industry world where everyone's had a smartphone for ten years.)
posted by hoyland at 4:33 PM on June 2, 2017 [2 favorites]
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355 slides? I would fake a medical emergency to get out of a presentation that long. I might not even have to fake it.
posted by The Card Cheat at 7:26 AM on June 2, 2017 [6 favorites]