Yet another company name change.
June 10, 2002 8:12 AM Subscribe
Yet another company name change. This one's a snip at £73.5 million. I have a loathing for Mondays myself..
Another corporate identity from the "marchFirst" school of branding...
posted by laz-e-boy at 8:43 AM on June 10, 2002
posted by laz-e-boy at 8:43 AM on June 10, 2002
Doh! You beat me to it. I was just about to post this. I'm curious to see how people respond to this name, since I work there. My very scientific polling thus far (I ran it by my parents and my girlfriend and some co-workers in the elevator this morning) has resulted in all negative reactions.
Is this a horrible name? Or do we all just have a case of the mondays?
posted by MiddleSea at 8:46 AM on June 10, 2002
Is this a horrible name? Or do we all just have a case of the mondays?
posted by MiddleSea at 8:46 AM on June 10, 2002
Monday is a horrible name for a company. It is a little better than AssEnter err,,.. I mean Accenture.
posted by MaddCutty at 9:12 AM on June 10, 2002
posted by MaddCutty at 9:12 AM on June 10, 2002
After spending some time on their website I've seen that this is a bunch of useless marketing drivel. No real substance at all.
posted by MaddCutty at 9:20 AM on June 10, 2002
posted by MaddCutty at 9:20 AM on June 10, 2002
Stupid marketing decision in my opinion. Everyone hates Mondays. Branding is going to be a nightmare. You can't trademark a day of the week, making defending the brand particularly difficult. Bad meme, bad name, bad decision.
This is a prime example of what happens when they let marketing people work unfettered by common sense.
posted by dejah420 at 9:45 AM on June 10, 2002
This is a prime example of what happens when they let marketing people work unfettered by common sense.
posted by dejah420 at 9:45 AM on June 10, 2002
Isn't it sad that we allow our society to structure our lives in such a way that so many will admit to "hating" 1/7 of them? Life's way too short for that.
It's not Monday's fault, people. It's yours.
posted by rushmc at 9:52 AM on June 10, 2002
It's not Monday's fault, people. It's yours.
posted by rushmc at 9:52 AM on June 10, 2002
Both KPMG Consulting and Deloitte Consulting plan to "rebrand" themselves this year; for their sake, I hope they use a different marketing firm than the geniuses behind marchFIRST and Monday.
Also, this has been discussed before, but it's worth linking to again: Corporate theme songs, including PwC. Will they come out with a new one for Monday?
posted by risenc at 9:53 AM on June 10, 2002
Also, this has been discussed before, but it's worth linking to again: Corporate theme songs, including PwC. Will they come out with a new one for Monday?
posted by risenc at 9:53 AM on June 10, 2002
"If You Feel Like Shit, It Must Be Monday." Thumbs up, team!
posted by Skot at 9:55 AM on June 10, 2002
posted by Skot at 9:55 AM on June 10, 2002
In other news, rushmc has announced that he is launching his own rebranding, and will henceforth be known as "sanctimony.com."
DID YOU KNOW?
It is actually possible to joke and bitch about hating the beginning of the work week without actually harboring any real self-hatred.
posted by Skot at 10:01 AM on June 10, 2002
DID YOU KNOW?
It is actually possible to joke and bitch about hating the beginning of the work week without actually harboring any real self-hatred.
posted by Skot at 10:01 AM on June 10, 2002
Here is an email that's been going around here at Monday this Monday:
Admin: Good Morning, this is Monday.
Client: No, actually its Tuesday.
Admin: Yes sir, but you've reached Monday.
Client: What are you talking about?
Admin: You've called Monday sir.
Client: I realize I called yesterday, but today is Tuesday.
Admin: Today is Tuesday, but you've reached Monday.
Client: What?
Admin: Who can I connect you with?
Client: I need to talk to a partner in PwC.
Admin: There are only partners in Monday at this location.
Client: They don't work the rest of the week?
Admin: They work all week, sir. But they're all in Monday.
Client: But I want to talk to a PwC partner today, not Monday.
Admin: You can't talk to a PwC partner here. You'll have to talk to a partner in Monday.
Client: I can't wait til Monday!!!!!
And to think I made fun of Accenture.
Hooboy.
posted by MiddleSea at 10:12 AM on June 10, 2002
Admin: Good Morning, this is Monday.
Client: No, actually its Tuesday.
Admin: Yes sir, but you've reached Monday.
Client: What are you talking about?
Admin: You've called Monday sir.
Client: I realize I called yesterday, but today is Tuesday.
Admin: Today is Tuesday, but you've reached Monday.
Client: What?
Admin: Who can I connect you with?
Client: I need to talk to a partner in PwC.
Admin: There are only partners in Monday at this location.
Client: They don't work the rest of the week?
Admin: They work all week, sir. But they're all in Monday.
Client: But I want to talk to a PwC partner today, not Monday.
Admin: You can't talk to a PwC partner here. You'll have to talk to a partner in Monday.
Client: I can't wait til Monday!!!!!
And to think I made fun of Accenture.
Hooboy.
posted by MiddleSea at 10:12 AM on June 10, 2002
It is actually possible to joke and bitch about hating the beginning of the work week without actually harboring any real self-hatred.
The purpose being? I suggest you read up on the concept of "self-fulfilling prophecy."
posted by rushmc at 10:29 AM on June 10, 2002
The purpose being? I suggest you read up on the concept of "self-fulfilling prophecy."
posted by rushmc at 10:29 AM on June 10, 2002
The purpose being?
. . . to . . . joke?
I suggest you read up on the concept of "self-fulfilling prophecy."
*Rolls eyes*
Okay, Zen master. If only I weren't so stupid! Self-fulfilling . . . how you say now? What can this strange phrase possibly mean?
posted by Skot at 10:51 AM on June 10, 2002
. . . to . . . joke?
I suggest you read up on the concept of "self-fulfilling prophecy."
*Rolls eyes*
Okay, Zen master. If only I weren't so stupid! Self-fulfilling . . . how you say now? What can this strange phrase possibly mean?
posted by Skot at 10:51 AM on June 10, 2002
The purpose being?
. . . to . . . joke?
Ah, I see. More of the philosophy of humor that says if something is funny once, it will be a million times funnier the millionth time you hear/say it. Like pancakes.
posted by rushmc at 11:51 AM on June 10, 2002
. . . to . . . joke?
Ah, I see. More of the philosophy of humor that says if something is funny once, it will be a million times funnier the millionth time you hear/say it. Like pancakes.
posted by rushmc at 11:51 AM on June 10, 2002
Having recently spent every minute I wasn't doing anything else for four weeks trying to come up with a name for a new web site, I think the name is worth every penny.
posted by kerplunk at 12:56 PM on June 10, 2002
posted by kerplunk at 12:56 PM on June 10, 2002
Ah, I see. More of the philosophy of humor that says if something is funny once, it will be a million times funnier the millionth time you hear/say it. Like pancakes.
The above is way funnier if you read it without sarcasm, in the voice of someone who has really just discovered the key to humor.
It's....it's funnier every...single time! I can't believe it!!
posted by Kafkaesque at 1:59 PM on June 10, 2002
The above is way funnier if you read it without sarcasm, in the voice of someone who has really just discovered the key to humor.
It's....it's funnier every...single time! I can't believe it!!
posted by Kafkaesque at 1:59 PM on June 10, 2002
I just got out of school last year - Mondays were the time for frantic last minute weekend homework copying and 'dog-ate-it-miss' excuse making. Urrgh.. It takes time to heal those wounds.. Heh..
MiddleSea - you know that exchange is gonna happen eventually :) A name change probably was in order though - Monday's name was getting a bit long (Price-waterhouse-coopers-and-lybrand consulting?).
PS anyone know what the mm in mm02 stands for? And whether it will replace my trusty BTCELLNET on my phone?
posted by Mossy at 3:12 PM on June 10, 2002
MiddleSea - you know that exchange is gonna happen eventually :) A name change probably was in order though - Monday's name was getting a bit long (Price-waterhouse-coopers-and-lybrand consulting?).
PS anyone know what the mm in mm02 stands for? And whether it will replace my trusty BTCELLNET on my phone?
posted by Mossy at 3:12 PM on June 10, 2002
Yes, way too long. And all one word to boot, despite the funky capitalization (PricewaterhouseCoopers.) At least we didn't get PricewaterhouseCoopersConsulting. I'm all for short, but Monday? wtf.
posted by MiddleSea at 3:44 PM on June 10, 2002
posted by MiddleSea at 3:44 PM on June 10, 2002
The ideal name for the PriceWaterhouseCoopers consulting would be: PeopleWithComputers.
posted by kindall at 3:58 PM on June 10, 2002
posted by kindall at 3:58 PM on June 10, 2002
Accenture may be a crappy name, but I bet they're happy they're not "Arthur Andersen" anymore...
posted by owillis at 4:34 PM on June 10, 2002
posted by owillis at 4:34 PM on June 10, 2002
as someone who's a "delayed hire" for pwc (i guess "Monday:" now), this makes me SO ANGRY. in may of 2000, i was a junior in college and pwc offered me a consulting job. they totally wooed us (free trip to florida, boxes of chocolate during finals, the list goes on), and a lot of people from my school (nyu) signed on to what seemed like an exciting future with a strong company. then comes may 2001, when they get around to telling us they can't start us, and woops, sorry all of your other offers already expired, but we'll start you by february 2002. then comes another email in august saying, sorry again, we can't start you, probably ever. they never gave us our "signing bonuses", or any kind of "sorry for your trouble" money (like accenture did for their delayed hires - 10 grand). i know we're new grads and we certainly don't need to be spoiled, but they've been so unprofessional about the whole thing, and to see them spend this kind of money on something like this is just unbelievable. they email us whenever there's news (no calls anymore), our contacts have been fired one by one, and when they told us they'd give us news this april, we ended up getting an email on the evening of april 30th saying there was no news to give. anyway, i'm going on and on, but there's so much more to say. i really wish the press would hit this company, they'd be a goldmine for any reporter.
posted by captain obvious at 5:55 PM on June 10, 2002
posted by captain obvious at 5:55 PM on June 10, 2002
MJoachim, great link about how jetblue got its name. Hilarious that the best Landor could come up with was True Blue, a name already owned by another company!
Monday is definitely not going to be a case of where the company will make the name.
posted by dayvin at 7:18 AM on June 11, 2002
Monday is definitely not going to be a case of where the company will make the name.
posted by dayvin at 7:18 AM on June 11, 2002
if something is funny once, it will be a million times funnier the millionth time you hear/say it
Hey, David Letterman has been surviving on this strategy for years. (Canned ham, anyone?)
posted by ook at 8:53 AM on June 19, 2002
Hey, David Letterman has been surviving on this strategy for years. (Canned ham, anyone?)
posted by ook at 8:53 AM on June 19, 2002
You know, well-known brand Borland changed its name a couple years ago to Inprise, but then they had the sense to change it back to Borland. In job interviews lately, I've had the thrill of explaining to interviewers that at my last company we used Inprise Application Server (they seem to have kept the Inprise name for the product) and then explaining that it's developed by Borland. Fun.
posted by tippiedog at 1:21 PM on June 19, 2002
posted by tippiedog at 1:21 PM on June 19, 2002
« Older The Peculiar Duplicity of Ari Fleischer | A look into the new "creative class". Newer »
This thread has been archived and is closed to new comments
I don't like Mondays
I want to shoot
The whole day down
(sorry, somebody had to invoke the Rats!)
posted by sigma7 at 8:23 AM on June 10, 2002