Oreo Blue
July 18, 2024 12:00 AM   Subscribe

Consumers often find broken Oreo cookies to be a disappointment, viewing them as imperfect and less enjoyable. However, the philosophy of Kintsugi teaches that there is beauty in imperfections and that items can become more valuable when repaired thoughtfully. from Oreo — Kintsugi By Leo Burnett Tailor Made, São Paulo [CW: advertising, ad agency preening]

Moreo: Oreo x Game of Thrones Title Sequence

Previously: Kintsugi, Oreology, Ⓞ Ⓡ Ⓔ Ⓞ, a series of small starchy tubes, and Oreo by Fran Ross
posted by chavenet (2 comments total) 2 users marked this as a favorite
 
An undeniably aesthetically pleasing first world problem.
posted by fairmettle at 2:54 AM on July 18 [1 favorite]


more valuable when repaired thoughtfully

Yeah, but how do you repair an Oreo?
posted by Paul Slade at 4:24 AM on July 18


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