Investors are not very sentimental these days

January 9, 2004 3:59 AM

American icon no longer American?
posted by magullo (10 comments total)

As American made Levi will be vintage so is this post. Had great comments to make in last post but didn't. What can you really say that will change this. Myself quit buying them. As they don't fit well as they did while growing up until my late teens. Now for me they're uncomfortable especially sitting which should not be a factor for me as my size leans on the slender side; in an european cut might be better.
posted by thomcatspike at 4:46 AM on January 9, 2004

I agree with thomcatspike, Levi's US designs are less comfier than the ones found in India. For example I don't think you get Levi's 511s in the US, and to me they're fairly comfy. I don't remember exactly, but either 505 or 555 are the comfiest Levi's I've worn, and the one that's not available in the US has a superemly comfy fit. I can't find them anywhere in the US.
posted by riffola at 6:34 AM on January 9, 2004

This Fast Company article about the influence of Wal-Mart on its suppliers and particularly on Levi Strauss gives a bit more insight as to the whys and wherefores of this change.
posted by briank at 6:38 AM on January 9, 2004

Double Post


posted by matteo at 6:45 AM on January 9, 2004

Double Post : vintage so is this post :D
posted by thomcatspike at 6:56 AM on January 9, 2004

<-- Didn't see the origional.

Yet another instance of needing HIGHER IMPORT TARRIFS. But ohh well.
posted by woil at 7:32 AM on January 9, 2004

OHmyGod....

I thought, for a brief terrified second, that the linked story was going to be about how the French had kidnapped all of our Bald Eagles!
posted by troutfishing at 7:33 AM on January 9, 2004

Apologies
posted by magullo at 8:08 AM on January 9, 2004

My dumb.
posted by troutfishing at 9:05 AM on January 9, 2004

I'm surprised that they still had any manufacturing plants here in the states this late in the game. I assumed they had shifted everything overseas long long ago. I now buy Dickies (not sure if they're made in the US though).
posted by password at 9:05 AM on January 9, 2004