Superbowl Ad Roundup 2006

February 2, 2006 10:17 PM

Is is just me, or have Superbowl ads gotten way too predictable. Here's hoping this year offers something new. 2006 brings Fabio sinking a gondola, an approved(!) GoDaddy ad, the first ever bilingual ad, and the commercials being offered on DVD and PodCast. Also keep an eye out for muppets, macgyver and machetes.

I hate linking to heavy, but they have all the banned ads, some of which are funny (especially the anti-mac one) and some were just made to be banned. You can see previous years' ads at iFilm.
posted by FeldBum (46 comments total)

It's amazing how miuch money is invested in these ads in wihch a majority showcase just how out of touch they are with their audience.
posted by Mach3avelli at 10:30 PM on February 2, 2006

On that note, someone should make a 20-minute commercial incorporating my favorite song of 2005.
posted by Mach3avelli at 10:32 PM on February 2, 2006

Looking over the heavy ads, it looks like every PETA ad got disapproved. Guess their strategy of being alway a bit too outrageous backfired again...
posted by FeldBum at 10:34 PM on February 2, 2006

I expect the ads during the superbowl are going to be like the ads every other day of the day. Except repeated more often.
posted by salmacis at 10:36 PM on February 2, 2006

Argh. Day of the year, I mean.
posted by salmacis at 10:36 PM on February 2, 2006

Holy... that "milk gone wild" ad at heavy is like a chris cunningham video! Jesus, how disturbing!
posted by BlackLeotardFront at 10:53 PM on February 2, 2006

Meh. There'll be one or two good ones, and a bunch that I'll miss because I'm fetching more food or beer or both.

Pet peeve: "Super Bowl" is two words, both capitalized.
posted by ubernostrum at 11:03 PM on February 2, 2006

The Super Bowl: that's the football one, right?
posted by slatternus at 11:05 PM on February 2, 2006

Ok, update. I now challenge any ad exec to get away using this song in an ad. The best thing my ears have heard in months, and worthy of a car spot, IMHO.
posted by Mach3avelli at 11:10 PM on February 2, 2006

Be nice if I had a sound card. Bleh.
posted by delmoi at 11:45 PM on February 2, 2006

I only get a totally black screen and a snippet of sound from the Heavy site. meh.
posted by peacay at 12:24 AM on February 3, 2006

I hope you get one soon. These songs are to be played incredibly loud to get the full effect.
posted by Mach3avelli at 12:25 AM on February 3, 2006

Here's hoping this year offers something new

Sorry to be a dick, but if this is what you're spending time/hope on, cast your net a little wider.
posted by scarabic at 1:07 AM on February 3, 2006

A lot of the stuff at heavy, all but PETA as far as I can tell, is just ads that have been withdrawn, never intended for the Super Bowl or even the US market sometimes. The "a hard ride" advert with the female mannequin that "becomes sexually aroused by a driving experience", is cleared by the ASA, that is, not banned (in the UK), for example. ;)
posted by dabitch at 2:14 AM on February 3, 2006

(but a great way to make people watch your ads is to called it "banned" or "super bowl" - Heavy.com are clever)
posted by dabitch at 2:15 AM on February 3, 2006

Meh, I'll just catch the highlights (or lack thereof) as they circulate teh intarweb in the days following. Not even clicking any of this stuff.. (though I did accidentally see the milk one the other day - more repulsive than funny, doubt there was ever any intention of putting it on tv..)
posted by hypersloth at 3:32 AM on February 3, 2006

especially the anti-mac one

Am I the only one who never finds anti-mac ads funny? Granted, I switched from PCs to Macs last year, but the "humour" just seems ham-fisted and telegraphed.
posted by slater at 4:08 AM on February 3, 2006

The character in the "anti-Mac" ad was an idiot.... probably unable to operate a screwdriver... the ad was just annoying...

Trying to make an anti-mac ad must be difficult, what's not to like??? :)

And... when is this "super bowl" thing? Is there cereal?
posted by HuronBob at 4:29 AM on February 3, 2006

banned? perhaps you mean rejected? refused? declined? none of these are banned.
posted by quonsar at 5:21 AM on February 3, 2006

And... when is this "super bowl" thing? Is there cereal?

Dude, it's called the superballs. It's a pornovision contest -- your so not gonna to like it.
posted by NewBornHippy at 5:30 AM on February 3, 2006

^--- Wine made me post this comment.
posted by NewBornHippy at 5:30 AM on February 3, 2006

huronbob--i get the humor, but living where you do (as i do) you'd have to be deaf, mute, and blind to not know when the super bowl flushes down.

there's always cereal at my house, and you are always welcome. although, when the game is on, i'll be at my son's house making chili and drinnking beer--not necessarily in that order.
posted by beelzbubba at 5:41 AM on February 3, 2006

You'd better be drinking beer while you make the chili. It is bad juju to cook without alcohol.
posted by sciurus at 5:57 AM on February 3, 2006

Mach3avelli, that's a really beatiful song.
Any title for it beyond "untitled"?

Also, I used to be a fervent Mac-hater. Then OS X, the G5s and powebooks came out. Now I wish I could afford one. And wasn't quite as addicted to videogames as I am.

And to us foreigners, it's American football. From an outsiders point of view the whole Super Bowl thing is some kind of bizarre amalgamation of the essence of North America. The half-time shows, the songs, the bloody adverts and everything surrounding the event is so overblown that I'm amazed they even bother with the football.
posted by slimepuppy at 6:04 AM on February 3, 2006

Apple haters are so brainless and tedious. They're like those really annoying people at parties who won't shut up about how they hate the music you listen to and the books that you read and the television shows you watch. What a waste of time.
posted by Rothko at 6:19 AM on February 3, 2006

These Superbowl ads, are they something you would have to watch the Superbowl to appreciate?
posted by Karmakaze at 6:27 AM on February 3, 2006

I actually thought that was a pretty passionate, well-done anti-mac ad. I shared many of his sentiments, back when I worked on an Avid on -- wait for it -- OS9, FIVE YEARS AGO.

Now of course I work on a PC-based Avid. It sucks motherfucking ass. Give me FCP any day.
posted by fungible at 6:28 AM on February 3, 2006

Apple fanboys are so brainless and tedious. They're like those really annoying people at parties who who't shut up about how great the music they listen to is and the books that they read and the television shows they watch. What a waste of time. :)

I liked the mac ad thing, but wasn't seriously an ad, right? That video has been around forever.
posted by tomplus2 at 6:29 AM on February 3, 2006

BlackLeotardFront, I concur. WTF?!
posted by shoepal at 6:40 AM on February 3, 2006

Any thread that can be turned from a discussion about the SuperBowl (whatever the heck that is) to a discussion about Macs is OK in my book!

Did you hear the one about the guy who's sueing Apple because his iPod could make him deaf? Wait, of course you didn't.... you're one of the 45 Million iPod users...you can't hear a damn thing! :)

What?
posted by HuronBob at 6:51 AM on February 3, 2006

I can't believe those were banned. Why would people with a problem with Janet's nipple no like chicks with udders and giving blowjobs to shiftsticks?
posted by fungible at 6:59 AM on February 3, 2006

People People... These are not all advertisements, some of them are a few years old. I've seen that anti Mac one a few years back. (The Mac he is swinging is a QuickSilver vintage 2001, the iMac even older.)
posted by Gungho at 8:17 AM on February 3, 2006

Sorry to be a dick, but if this is what you're spending time/hope on, cast your net a little wider.

Really? You don't sound sorry at all.

And hey! It's not like hope is a finite resource. If I happen to hope for entertaining Super Bowl ads, it's not like I then have to subtract some of my hope for, say, a new Richard Powers book.
posted by Skot at 8:38 AM on February 3, 2006

I'm sure it's been thought of, but what a great, moneysaving viral advertising scheme: create an ad you know the networks will object to, attempt with every appearence of seriousness to get it placed on the superbowl knowing full well they'll never take it (have a little simulated fellatio or a character saying "fuck" just to be sure), then watch as your "banned ad" gets passed around and millions see it.

You don't have to pay the millions to get it on the superbowl, hell, after the first two days you don't even have to pay for the bandwidth.
posted by George_Spiggott at 8:42 AM on February 3, 2006

Superballs?
posted by rosemere at 9:02 AM on February 3, 2006

I'd seen the "anti-Mac" ad before, too. Who did it, the Swift Boaters? I thought at the time that I certainly had never had the experiences he was claiming were everyday occurrences. Oh, well, age gives perspective: I no longer care whether other people want to use an inferior operating system as long as they don't try to keep me from using my Mac.
posted by ancientgower at 9:06 AM on February 3, 2006

There haven't been any outstanding Super Bowl commercials for four or five years now. I've pretty much given up hope for those, and for once, I'm actually more interested in the game than in the ads.
posted by DevilsAdvocate at 9:39 AM on February 3, 2006

And I'll be at work. At least the company is providing free pizza and soft drinks.

Okay.

I have no life...

(slouches off dejectedly)
posted by Samizdata at 9:54 AM on February 3, 2006

Mach3avelli, that's a really beatiful song.
Any title for it beyond "untitled"?

Nope. One of five untitled songs off their collaboration.
posted by Mach3avelli at 10:55 AM on February 3, 2006

DevilsAdvocate said: "There haven't been any outstanding Super Bowl commercials for four or five years now"

When was the one about herding cats? I thought that was...the cat's meow. (sorry)
posted by Gungho at 12:30 PM on February 3, 2006

Apologies if I missed it, has the quietagent Bush thing been brought up?
posted by If I Had An Anus at 12:51 PM on February 3, 2006

I wonder if the roaches care about the superbowl ads more or less after they have their brains removed.
posted by crunchland at 1:02 PM on February 3, 2006

Gungho, that was in 2000.
posted by dabitch at 2:34 PM on February 3, 2006

One of these isn't even in English. Rejected superbowl ads? Sure.

I like the bit in the anti-mac "ad" where he complains about something that actually only happens on Windows machines, though. (Moving something to the desktop and getting an alias instead.)
posted by ook at 4:07 PM on February 3, 2006

Don't forget the PuppyBowl on Animal Planet!
posted by atomicmedia at 4:13 PM on February 3, 2006

Don't forget the PuppyBowl on Animal Planet!
posted by atomicmedia at 4:20 PM on February 3, 2006