Pushing the boundaries of logo manufacturing for lots of years.

December 3, 2010 6:39 AM

When you receive your Logonom logo, you’re not just opening a symbol, a brand or a small representation of you, you’re also opening peace of mind. And that’s something we’ve worked hard for 113 years to pack into each and every box.
posted by Terminal Verbosity (31 comments total)

It trips me out how perfectly they captured the current "announcer voice" and the "70s announcer voice" on the VOs. Very cleverly done!
posted by headspace at 6:51 AM on December 3, 2010

Man, that is awesome. I love the 1970s video segment.

(Context) | (Optimus) | (Vimeo)
posted by mykescipark at 6:52 AM on December 3, 2010

Optimus
posted by mrgrimm at 6:53 AM on December 3, 2010 [1 favorite]

This is delightful. Thanks for this!

Any idea who's behind it?
posted by schmod at 6:53 AM on December 3, 2010

Oh man, this is complete gold. And is that guy wearing a hairpiece?
posted by DU at 6:55 AM on December 3, 2010

Brilliant stuff.
posted by dbiedny at 6:55 AM on December 3, 2010

God damn it took a lot of work to make that.
posted by Wolfdog at 6:56 AM on December 3, 2010

"We encounter them at work and we encounter them at our jobs"

Awesome.
posted by robocop is bleeding at 7:02 AM on December 3, 2010 [5 favorites]

Viral for a design firm. But they really deserve it because this video took a LOT of work. They really did build most of those logos!
posted by DU at 7:03 AM on December 3, 2010

Yes!
posted by punkfloyd at 7:04 AM on December 3, 2010

During the history of the company section, they showed some guys "in the 60s" looking at a graph on a dedicated, low-res display on a desk. I actually rewound a bit to watch that again to try to make out a manufacturer so I could get one myself before realizing it couldn't be real (embedded camera?).
posted by DU at 7:07 AM on December 3, 2010

Excellently thing. A++ would enjoy again.
posted by _Lasar at 7:08 AM on December 3, 2010

"Our library is open to some of the public six days a week!"
posted by oulipian at 7:09 AM on December 3, 2010

DU -- I assumed it was the original Picturephone from the 1960s, or an attempt to make something that looked very much like it.
posted by briank at 7:12 AM on December 3, 2010 [1 favorite]

I hate virals with a passion. But you will get me every time with a viral that shows a scientist pointing at a periodic table and going 'aha'.
posted by felix at 7:17 AM on December 3, 2010 [2 favorites]

Ha! Fritz Schroeder (real name Gody?), appearing about halfway through, is actually one of the owners of the Chicago Brauhaus restaurant behind him. It's the sort of place where you pass around boots full of Stiegl. On weekend nights, it's always packed with old German couples and groups of young post-frat boys, and Gody and who i assume is his brother play cheesy wedding band music like the chicken dance and the song that plays in this link.
posted by HeroZero at 7:21 AM on December 3, 2010

The dig on their location - said as being in "downtown Chicago" but really out in the far western suburbs - is sublime.
posted by hijinx at 7:28 AM on December 3, 2010 [1 favorite]

Warning: that site crashed my browser.
posted by anadem at 7:29 AM on December 3, 2010

"We encounter them at work and we encounter them at our jobs"

Yeah, that's where I stopped watching for fear of laughing too loudly at my desk.
posted by mikepop at 7:31 AM on December 3, 2010

Warning: that site crashed my browser.

Nobody use anadem's browser.
posted by le morte de bea arthur at 7:45 AM on December 3, 2010 [11 favorites]

"Logos are transformed into the desire to purchase goods and services, which in turn leads to higher quality of life" haha this is great.
posted by r_nebblesworthII at 7:57 AM on December 3, 2010

I enjoyed that. Thanks.

His business expanded in the 50s. The brothers decided to merge the company with German logo-maker Das Nomenklature.
posted by weapons-grade pandemonium at 8:10 AM on December 3, 2010

I'm the one guy in the world who refuses to install Quicktime. Is this YouTube video the same as what's on the site?
posted by Nelson at 8:14 AM on December 3, 2010

Netson: yup, looks like the one!

("These monitors are constantly monitored" is the line that made me lose it.)
posted by en forme de poire at 8:23 AM on December 3, 2010

Yes. That YouTube video is the same one.

6:20 The world's largest logo (earhole) the worlds smallest logo, and an even smaller logo.
posted by weapons-grade pandemonium at 8:24 AM on December 3, 2010

...Our business over half-quadrupled....
posted by nushustu at 8:42 AM on December 3, 2010 [1 favorite]

6:20 The world's largest logo (earhole) the worlds smallest logo, and an even smaller logo.

Owners of the world's largest logo.
posted by Combustible Edison Lighthouse at 8:47 AM on December 3, 2010

World's smallest logo.
posted by Terminal Verbosity at 9:09 AM on December 3, 2010 [1 favorite]

Lotta nice 3D compositing there.
posted by echo target at 9:12 AM on December 3, 2010

I'm the one guy in the world who refuses to install Quicktime.

I dislike it myself, so I use an alternative codec that give the functionality without the actual Quicktime software.
posted by Menthol at 9:30 AM on December 3, 2010

It's gold, I tell ya! GOOOLLLDDD!
posted by yiftach at 10:23 AM on December 3, 2010