"My face is leaking."
June 14, 2024 5:52 AM   Subscribe

Aussies taste-test the spicy ramen that's too hot for Denmark.

“Time is not your friend when it comes to this." “I have sweaty eyelids!” “I’ve dropped some on my hand. That might need treatment." Come for the excellent Korean packaging! (NB: contact the Poison Line if children show “acute symptoms”.)
posted by rory (59 comments total) 9 users marked this as a favorite
 
What do you think the scoville rating for these is? 2000? 3000? :D
posted by I-Write-Essays at 6:00 AM on June 14


30,000 for the hottest version, says the video...
posted by prismatic7 at 6:06 AM on June 14


I don't think the packaging could make it any clearer what you're in for when you eat it. The cartoon character is crying. There is fire in its mouth. Its forehead is burning. The cartoon peppers have demon faces. There is a lit bomb. It literally says 3X Spicy. What else do you need to know that this is crinkle-wrapped regret???

I think Samyang is going to run with it, though, "TOO HOT FOR DENMARK."
posted by seanmpuckett at 6:13 AM on June 14 [12 favorites]


They probably didn't ask this Australian.
posted by schyler523 at 6:14 AM on June 14


Oh right, there's a video. I had to listen a few times, but the subtitles make it clear, that's 13,000, not even 30,000.
posted by I-Write-Essays at 6:14 AM on June 14 [1 favorite]


Was it Brothers Sun we watched recently where someone was being assaulted and they threw the contents of a packet of Flamin'-hot Cheetos in the attacker's face, and that was an effective deterrent?
posted by seanmpuckett at 6:23 AM on June 14 [1 favorite]


Now someone get them to test Da Bomb.
posted by EmpressCallipygos at 6:33 AM on June 14


People were clowning on Danish authorities for this, but not too long ago a teenager died from the One-Chip Challenge. So I get it, especially for a country that is not, maybe, overexposed to spicy food.
posted by Countess Elena at 6:35 AM on June 14 [7 favorites]


Not to get graphic, but they're in for a bad time about 8 hours after eating this stuff.
posted by JoeZydeco at 6:39 AM on June 14 [6 favorites]


That One-Chip Challenge is further evidence we need to regulate reckless and irresponsible marketing departments. That's the culprit here, not capcaisin.
posted by I-Write-Essays at 6:41 AM on June 14 [1 favorite]


That One-Chip Challenge is further evidence we need to regulate reckless and irresponsible marketing departments. That's the culprit here, not capcaisin.

It's kinda both? The immediate cause of death for the kid who died was in fact capcaisin. (Which was recklessly and irresponsibly marketed to them, yes.) the product doesn't become less lethal if you stop marketing it.
posted by Dysk at 6:50 AM on June 14


Bashing oneself in the head with a brick is also lethal, but we wouldn't suggest that bricks need to be regulated if someone were to die from doing that. It is simply common sense to not do something so astonishingly stupid.
posted by I-Write-Essays at 6:57 AM on June 14


Not to get graphic, but they're in for a bad time about 8 hours after eating this stuff.
I have eaten the level one "hot chicken" Buldak a number of times and always expected this, but never experienced it. Not sure how that works.
posted by Juffo-Wup at 7:00 AM on June 14 [1 favorite]


I'd been buying Lola's Fine hot sauces by the quart because I was trying to reduce how much I was eating by jacking up the heat. I could go through an entire quart in about 2 weeks. It is delicious sauce and the Carolina Reaper variety has a nice kick to it. So for my birthday last year, my spouse got me a bottle of "Dr. Payne Indeass Sphincter Shrinker" (side note, yes, I get that some people feel the burn of hot sauce twice IYKWIMAITYD, but the rectal oriented marketing doesn't do anything for me). That product is rated between 50K and 250K on the Scoville scale (why the wide range?). Compared to Lola's this was very hot. Initially, I wouldn't put more than 2 or 3 drops onto a serving of food. By the end of the bottle I was putting it on with impunity. So yeah, I'd do the 3x ramen.
posted by plinth at 7:00 AM on June 14 [1 favorite]


Bashing oneself in the head with a brick is also lethal, but we wouldn't suggest that bricks need to be regulated if someone were to die from doing that. It is simply common sense to not do something so astonishingly stupid.

We would maybe not allow them to be sold for that express purpose. Similarly, things with a potentially lethal capcaisin load being sold explicitly for human consumption maybe isn't ideal? It's not like you'd be building houses with these noodles (or the one chip challenge) if you weren't eating them - they're not bricks.
posted by Dysk at 7:01 AM on June 14 [4 favorites]


I will be on the lookout for this brand the next time I got ramen-shopping. So the marketing worked!
[since I add Sacana ai ai to ramen (and much else) on the regular, I'll probably be ok.]

[p.s. the guys in the video are right, ai ai is not very nice, it's got a chemical taste, but man is it hot.]
posted by chavenet at 7:02 AM on June 14


hey, same guy from the above video eats Buldak 2x spicy chicken ramen
posted by chavenet at 7:04 AM on June 14


Bashing oneself in the head with a brick is also lethal, but we wouldn't suggest that bricks need to be regulated if someone were to die from doing that. It is simply common sense to not do something so astonishingly stupid.

OTOH if a brick merchant were selling kids on a contest to see how hard they could whack their noggins with the product, and a kid died of that, you'd be completely OK with that? Because that's basically the situation.
posted by Aardvark Cheeselog at 7:05 AM on June 14 [2 favorites]


Not to get graphic, but they're in for a bad time about 8 hours after eating this stuff.

can confirm. multiple times. I can't help myself
posted by elkevelvet at 7:10 AM on June 14 [1 favorite]


> if a brick merchant were selling kids on a contest to see how hard they could whack their noggins with the product

That's why I like this analogy: the correct response is to prosecute the people who came up with that contest for manslaughter. The illegal act should be the marketing.
posted by I-Write-Essays at 7:18 AM on June 14


I eat Samyang buldak "regular strength" varieties (The "carbonera" and "4 cheese" ones are my favorites) but never really use all the buldak sauce unless I'm adding a can of tuna fish and a single-serve container of peas, which cuts the heat a noticeable degree.
posted by mikelieman at 7:22 AM on June 14


The illegal act should be the marketing.

What is the not-dumb-and-lethal usage of the one chip challenge? Bricks have legitimate uses. Capcaisin at this concentration sold for human consumption does not. Selling it for human consumption arguably is the problematic marketing itself, so there is no way to address that without removing the products from sale (which would be regulating or banning it). You're arguing for a distinction without difference.
posted by Dysk at 7:25 AM on June 14 [2 favorites]


13,000 Scoville? That's not even an average habanero!

I regularly eat ghost peppers whole and those average in the high 6 digit Scoville range. I frequently use a hot sauce made from Carolina Reapers that purports to be 1.5 million Scoville.

I'd worry about these people using spicy mayo ffs...
posted by schyler523 at 7:34 AM on June 14 [1 favorite]


My white Canadian kid happily eats the whole range of Korean ramen product from the beyond spicy to the strange "carbonara" flavour. Those aren't too hot for them - tho the kid does recommend a glass of milk or 2 with the full strength varieties. They have not complained about any "ring of fire" after effects and our plumbing is still stable.
posted by Ashwagandha at 7:43 AM on June 14 [1 favorite]


Heh, I went to a place the other day where I drank a recreational grape juice that rates at 2.08 million Scovethanols (or 13% alcohol). But those nanny state Danes won't even let kids under 18 buy that stuff.

Honestly, I'd worry about these people drinking a nice Radler. So embarrassing.
posted by ambrosen at 7:48 AM on June 14 [1 favorite]


1x is good: spicy but still flavorful enough to invoke the delicious push-pull of fiery tasty suffering delight.

At 2x, the heat begins to overwhelm the taste.

Haven't tried 3x.

I don't believe 2x (which was also banned) can be anywhere near as hot as that one-chip challenge chip. I've seen people with decent spice tolerance eat that chip and dive immediately for the tub of ice cream, saying in a pained and trembling voice, "My EARS!"
posted by praemunire at 7:49 AM on June 14 [1 favorite]


(For reference, I also eat the ridiculous spicy noodles, as do my teenage siblings who live in Denmark. They - and I - are not at risk, being habituated. That doesn't mean that a chili neophyte won't react very strongly to that kind of concentration, possibly triggering serious health events, and that combined with a tiktok trend is all it takes to potentially really harm some people. There is a good argument that the product should maybe be age-restricted, and/or come with a health warning like e.g. licorice does.)
posted by Dysk at 7:49 AM on June 14


the strange "carbonara" flavour

YOU TAKE THAT BACK
posted by praemunire at 7:50 AM on June 14 [4 favorites]


(Here's ProZD and his wife doing the chip challenge.)
posted by praemunire at 7:52 AM on June 14


YOU TAKE THAT BACK

I'm not Italian but I know what carbonara is and that is not it. I make no claims as to whether it is delicious or not.
posted by Ashwagandha at 8:13 AM on June 14


Celebrities such as Cardi B have posted stories online about searching for longer than 30 minutes to find the instant noodles.

Kind of weird how they just threw that in there at the end.
posted by onya at 8:39 AM on June 14 [1 favorite]


It was labeled "carbo" for a long time (I was a fan well in advance of the current trendiness), but they switched to "carbonara," presumably in response to market confusion.
posted by praemunire at 8:43 AM on June 14 [1 favorite]


wait wait wait.... The hottest is 13,000? That's like, nothing. We've had a plethora of hot chicken places pop up around us in Central California, and medium hot is 30,000. Spicy is in the 150,000 range. I think Flaming Hot Cheetos, which are all the rage with the kids these days, and area actually easier to find that regular Cheetos at 7-11 are in the 50,000 range.
posted by mrphancy at 8:43 AM on June 14 [1 favorite]


It seems odd given that we're not hearing about safety issues with these noodles elsewhere. Obviously the 1 chip thing is at a different level, but these noodles seem like "you'll have a bad time" level of hot. Can you sell habanero peppers in denmark?
posted by Ferreous at 9:09 AM on June 14


I'm pretty convinced the listed Scoville rating for the various Buldak noodles is off somehow. I love myself some fire, & I have the office record for fastest time eating the 2x Buldak; so I'm no novice to either.

But there's no way it's 13k. I saw someone claim they tested the packet & it came out at 260k (Yes, Scoville has to account for dilution), & that feels about right I'd say.
posted by CrystalDave at 9:10 AM on June 14 [5 favorites]


Can you sell habanero peppers in denmark?

Yes, and hot peppers are quite popular. They're just not usually bought and eaten by kids as a challenge.
posted by Dysk at 9:20 AM on June 14


Must be off. I can eat the level 2's without a care and enjoy them. Level 3 I need to consider before blithely downing them, but they're definitely way hotter than anything my wife would eat.

And yes, the Carbonara and Cheese flavors are strange - best not to think of the experience in terms of the name they've given them.
posted by drewbage1847 at 9:20 AM on June 14


I'm reminded of Flash Gordon. "Don't reprogram him with anything above Level 3. His mind can't take it."
posted by credulous at 9:49 AM on June 14


But there's no way it's 13k. I saw someone claim they tested the packet & it came out at 260k (Yes, Scoville has to account for dilution)

The packet instructions do tell you to leave in several teaspoons of the cooking water when you mix in the sauce. I think this instruction is often overlooked.
posted by praemunire at 9:49 AM on June 14


btw i entered "too spicy for denmark" into a stable diffusion thingie and I got a bowl of premade marinara sauce, and also a pair that looked like the McPoyles from Always Sunny
posted by credulous at 9:50 AM on June 14 [1 favorite]


i entered "too spicy for denmark" into a stable diffusion thingie and I got a bowl of premade marinara sauce, and also a pair that looked like the McPoyles from Always Sunny

Yes, we had a post on here just recently about how AI collapses national identities into racist stereotypes.


The packet instructions do tell you to leave in several teaspoons of the cooking water when you mix in the sauce. I think this instruction is often overlooked.

Ah, so it's 13k scoville in the same way that a 50g Twix is two servings: only on paper.
posted by Dysk at 9:53 AM on June 14 [1 favorite]


What is the not-dumb-and-lethal usage of the one chip challenge? Bricks have legitimate uses. Capcaisin at this concentration sold for human consumption does not.

This is in kind of an “extreme sports”/amusement ride category, I think. It’s unlikely that it’s hazardous to most people most of the time, but it does have some risk for some people such that it makes sense for it to come with health warnings, not be sold to minors etc.
posted by atoxyl at 11:17 AM on June 14 [1 favorite]


Now someone get them to test Da Bomb.

Pfft
posted by flabdablet at 11:40 AM on June 14


On my first bite of a -- 150,000 - 300,000 Scoville units -- habanero, I experienced all the usual symptoms including the sweating eyelids. Which burnt like Hell itself! (My mouth was 10 times worse, of course.) And this was before I found out about the soothing properties of milk in this regard. I now know from that experience that all the beer in the world cannot match a glass of milk or cream. So why oh why do birds get off so easy? Taint fair.
posted by y2karl at 12:01 PM on June 14


it makes sense for it to come with health warnings

The chip did come with (general) health warnings. I find it hard to think of the 2x ramen as meriting such concern.
posted by praemunire at 12:26 PM on June 14


I've had the regular spicy chicken noodles, in fact when I was showing my younger kid the Guardian article the other day I pulled out a pack of it to show him which noodles it was. They're spicy but nothing too bad - but I am the only one in the house that will eat them. Haven't seen or tried the 2x or 3x versions but I will check the next time I'm at a Korean grocery store.

One of my older kid's classmates tried the one chip challenge at school and had to be sent home because he didn't take it well. He was fine thankfully.
posted by any portmanteau in a storm at 12:27 PM on June 14


I refer to the 2x stuff as 'bomb chicken'. It is nicely hot but the overload comes from the staggering amounts of salt in it.

If I were Danish Authorities that would be my principal concern. That said, I will try the 3x stuff when I see it.
posted by Jessica Savitch's Coke Spoon at 12:42 PM on June 14


I saw this a while back and didn't pay much attention. But today I clicked on the Korean packaging link and lo and behold, I have those same noodles in the cupboard. They are indeed hot AF. I've found the only way I can eat them is to use only half of the included sauce packet. I can imagine most people, Danish or not, would find these unbearably hot.
posted by tommasz at 12:46 PM on June 14


I've had the 2x noodles, very tasty. I might try 3x if somebody put it in front of me, but not sure I'll seek it out. 1x is straight tasty and 2x feels like an optimal balance of tasty vs spicy, for people who want and enjoy spice. Habituation is important here, been eating spicy stuff half my life. The Danish reaction seems a little silly given there's a whole lot of things in a typical grocery store that are potentially dangerous to *somebody*, and there's no mistaking what you're in for when you open a bag of this stuff, but maybe I'd have to be Danish to get it.

(Also on Team Carbo, virtual fist bump praemunire. I was skeptical until I tried it but yeah it's really good.)
posted by Two unicycles and some duct tape at 1:29 PM on June 14 [1 favorite]


If y’all haven’t tried the stand-alone Buldak bottled sauces, they’re a revelation. EVERYTHING can be spicy carbo!!
posted by not just everyday big moggies at 1:32 PM on June 14 [3 favorites]


Here in Tokyo is a chain of Korean chicken places, Mr. Chicken. One store is near my office, and I would sometimes get the yangnyoem chicken, which is sweet and sour and just the tiniest bit spicy. A Korean couple run the store and I always chat with them about what's good.

Japanese cuisine, by and large, is not spicy, and I would say that most Japanese people have a pretty low tolerance for hot stuff, especially compared with Korean people. So Korean (and Chinese, and Indian) restaurants tend to keep the spice levels at a pretty low baseline. I pride myself as having a pretty decent tolerance for hot, so one day I got Mr. Chicken's spicy chicken (can't recall the name; I should if I want to live longer). With this chicken, they aren't messing around--no low spice baseline with it.

After one bite of this I knew I was in trouble. Usually the burning from really hot foods has a delay, say 15-30 seconds or so until you can feel the burn. I felt the burn almost instantly. One bite, and I was already starting to sweat. One bite, and my mouth and tongue were burning. But I could keep going, but with every bite, I wasn't getting used to it, the burn was compounding. After one measly piece of chicken I had to take a break. I was having trouble even speaking, and tears were flowing freely. Easily the hottest thing I have ever eaten, and there were still four more pieces left!

Reader, I gave up. I had to hunt down some milk, which helped a lot, but the burn continued for the rest of the afternoon. As for the other pieces, I went around to some friends and co-workers and offered them the chicken, explaining how I couldn't eat anymore. I had no problem finding guys who were up for the challenge, and they all had the same reaction as me; one stopped after one small bite. I ended up throwing away a single piece, which was a shame because way deep under all that spice was some pretty damn good chicken, but it was hard to get at it.
posted by zardoz at 1:36 PM on June 14 [5 favorites]


Here’s the package (with warnings) for the Paqui one chip challenge.
posted by mbrubeck at 1:43 PM on June 14 [2 favorites]


Next are they gonna put warning on black pepper? Ooh too spicy, it's pretty funny and not exactly showing Danish regulators in a good light.
posted by Carillon at 6:24 PM on June 14


The 2x is definitely spicy, but I have a few packages in my kitchen now. It’s not “ban it” spicy. I will note that my daughter makes her with about ⅔ of the spice packet. We haven’t tried the 3x, but they banned the 2x we enjoy!

It’s nice to know the US isn’t alone in overreacting to food-based dangers.
posted by pwinn at 10:33 PM on June 14


We have a bottle of the 3x sauce - it made my poor eight week old baby's nose bleed last week, just being nearby. Recommend do not consume in the same airspace as a tiny baby!
posted by goo at 4:17 AM on June 15


I don't think the packaging could make it any clearer what you're in for when you eat it. The cartoon character is crying. There is fire in its mouth. Its forehead is burning. The cartoon peppers have demon faces. There is a lit bomb. It literally says 3X Spicy. What else do you need to know that this is crinkle-wrapped regret???

To be fair, chips packaged like this in Germany are often ever so lightly sprinkled with paprika, which is the top of the spice scale here.
posted by starfishprime at 7:50 AM on June 15 [4 favorites]


Recommend do not consume in the same airspace as a tiny baby!

Please limit consumption to Baby Spice.
posted by rory at 12:30 AM on June 16


For some perspective, and without weighing in one way or another, the one chip challenge chip is something like 2,000,000 Scoville units. Tabasco peppers are around 30,000.
posted by mountainherder at 5:03 AM on June 17


Many moons ago I bought a bottle of something called Endorphin Rush and while it had good flavour, the heat just ruined everything it came in contact with. It became less "here's a tasty meal with a bit of hot sauce on it" and more "here is a plate of pain."

The challenge when using it then became what was the smallest amount I could use that would add joy to the meal rather than subtract it, and that amount was about three drops well blended.

My favourite hot sauce/condiment is Lao Gan Ma's Spicy Chili Crisp, followed by Cholula, then whatever is handy. Tabasco, Frank's, Sriracha. it's all fine.
posted by seanmpuckett at 5:11 AM on June 17


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